What are SEO “best practices”? How can you ensure the search engines are able to “see” and “crawl” your website? What’s the best way to optimize your website’s content and meta data? Learn SEO basics thought our SEO 101 blog posts, and discover how you can use simple techniques to optimize your website for search.
During many optimization projects, webmasters like to focus on on-page considerations such as content, keyword targeting and density, but none of that matters if your website has technical issues that inhibit it from being seen by the search engines. In this post, we take a high-level approach to technical SEO to give you an idea of what you should focus on before you even think about optimizing your content.
Website usability is the key to a healthy, productive website and happy customers. Because a site that lacks focus, uniformity and usability can undermine the main goal of your website, it’s important to take a step back every now and again and ask yourself whether or not your website is truly working.
To do this, you’ll have to step into your users’ shoes.
This can be extremely useful, and may help you find answers to questions that frequently plague webmasters and business owners, such as:
Why do so many purchases get abandoned in the shopping cart?
Why is one page/product so much more popular than another?
Why is my bounce rate so high?
Ready to look at your website with fresh eyes?
If you’re ready to take a critical look at your website, take a step back and pretend you don’t know anything about your business. Maybe you have a question related to a certain product or service; or maybe you, like your users, have come to a particular page after performing a search for a keyword.
Whatever the case, it’s important to look at your site from a few perspectives. Take a look, for example, at the homepage, an interior page, the contact page, and the shopping cart.
From the homepage ask:
From an interior page, ask yourself these questions:
From the contact page, ask yourself:
From the shopping cart, ask yourself:
By looking at these aspects with fresh eyes, and an open mind, you will be able to see whether or not your website’s tools, content, and organization, is truly doing what you need it to do: engage your customers with useful content while moving them seamlessly from introduction to conversion.
If it’s not, it may be time to take a step back and begin to think about how you can reorganize your website and retarget your content to make the most out of every pair of eyes that finds your site.
Relevant search results are the results given back within a search engine for a specific keyword or keyphrase that a searcher would look for. They are a representation of how many pages (not websites) on the web are considered related by that specific search. These results have many uses, which include helping a business understand if a certain keyword or keyphrase would be worth spending budget on to drive qualified visitors.
An example of a relevant search result would be searching for the word “movies”, compared to “comedy movies”. Search for both of these on Google, here are the results that are returned:
You can see in both of these shots, that the relevant search results are 3.6 billion and 449 million respectively. Obviously, it makes sense that something as generic as “movies” would have a lot more relevant results than “comedy movies”, but we can take this a step further.
Let’s look at “Will Ferrell movies for sale in Cleveland Ohio” and compare it to “Will Ferrell movies for sale in Akron Ohio”:
If I was a retailer that focused on selling movies in Ohio, I can then compare competition between these major cities, or find more niche words that do not have as many competitors.
Additionally, every search engine would give back a different number of relevant search results based on their algorithm and how they qualify content as “relevant”. For the keywords we researched above, here are the results returned by Bing: