Bing Seeks to Prove Its Search Relevance with Bing it On

Lauren Owens - September 20, 2012

In a cheeky nod to the 1980s, Bing has initiated its very only Pepsi Challenge-esque blind taste test — Bing it On.

Bing it On prompts users to enter search terms in an elegantly designed page and asks users to choose which SERPs they like the best in five rounds.

The results may be completely antidotal, but Bing doesn’t think so. Bing says that users are choosing their results over Google’s two-to-one. That’s a powerful claim, but not one that can be independently verified.

What this does prove, if anything, is that Bing has upped its game. Its SERPs are no longer as visual as they once were. Instead, they’re giving people more of what they want — information — with an algorithm that seems to put variety first, and influence second.

What this means for marketers is that, more and more, search is segmented. While Google is still the leader, Bing is making an effort to bring more eyeballs its way — an effort that, if these search stats are any indication, will probably pay off over time.

It’s also a good reminder that, while those of us in the tech world may be Google-centric, the rest of the world may not be. And if you still want to be relevant to the rest of the world, it’s time to start taking Bing seriously.

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