Multimedia content, such as infographics and videos, is user-friendly and highly sharable. And, because multimedia content is not text-centric, it can easily be “repurposed” for use in your offsite content and across your social media channels.
But, if created haphazardly, this type of content can harm your brand by appearing sloppy and unfinished. Instead of rushing to compete, or publishing content that doesn’t put your “best foot forward,” take a step back and focus on creating quality multimedia content that gets noticed.
Creating Quality Video Content
Thanks to the availability of inexpensive video cameras and video editing software, you don’t have to spend a lot of money to create great videos. But you do have to be mindful of a few “make-it-or-break-it” concepts. These include:
Once created, video content can be used on social media channels such as Facebook, Google+ and YouTube, and on your website. Just make sure to write unique, keyword optimized introductions to help your videos get noticed.
Creating Quality Infographics
When done correctly, Infographics are highly-sharable “link bait” that can help create groundswell around your products and ideas. The best Infographics have a few things in common:
Infographic content can live on your website (usually as part of a larger blog post), as well as be repurposed on your Facebook, Google+ and Pinterest pages. As with video content, be sure to use unique, keyword optimized description content and tags, so that your infographics can be found, wherever they are.
The Best Ideas Win
As with any content, the multimedia content you create should be useful to your audience. In other words, it should do more than sell.
Steer clear of creating promotional content and focus on providing solutions and illustrating points. If you can do this in a way that entertains, all the better.