Evaluating SEO KPIs When It’s Not Business As Usual

Matt Crowley - April 29, 2020

Are you seeing a lot of volatility in your Organic Website Traffic and conversions (i.e. appointments, leads, or revenue)? Unfortunately, you’re not alone.

Right now, many companies are experiencing volatility in these metrics due to changing consumer and business behavior day-to-day. Consequently, some have been left wondering if their SEO strategy is really working. To ease Marketers’ concerns, Matt Crowley, Vice President of Digital Services provides his thoughts on how to evaluate SEO KPIs during this time of volatility.

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