The research firm emarketer released so-called M-Commerce numbers for 2012 last week, and the numbers were staggering. Emarketer estimates that mobile shopping jumped 81% overall last year to nearly $25 billion, capturing 15% of all online sales.
And that’s just the beginning. Emarketer estimates that sales from tablets and mobile phones combined will jump to more than 37 billion this year.
This isn’t surprising when you consider that mobile customers are everywhere. When they’re not “second-screening,” they’re shopping for shoes while pumping gas, looking for a broker while enjoying a latte, or sending flowers while waiting in line at the bank.
In order to take advantage of these trends, you not only need a mobile website, you have to make sure that people can find it.
That’s why it’s time to get your mobile house in order.
If you don’t have a mobile website, get one. If have one, make sure it’s search engine optimized, while ensuring your mobile content is user-friendly.
From there, make sure potential customers can find you by encouraging social and review site users to check in, running ads that target mobile devices, and sending them to simple, user-friendly landing pages with click-to-buy-capability where applicable.
Do these things and you stand the chance of having a very, very good year.