Google My Business’s API Receives an Update

Serina Fignole - May 14, 2018

Did you know that more than one-third of all mobile searches are related to location? Interestingly, local search on mobile devices is growing faster than mobile search. In response to this, on May 1st, Google announced it will be releasing a new API, new agency dashboard and new agency partner program for Google My Business (GMB).

With the new API, digital marketers will be able to manage additional categories of content, such as merchant descriptions and posts for multi-location brands and small businesses at scale.

In collaboration with a couple of its agency partners, Google developed a fast new agency dashboard. In addition, agencies are now able to sign up to become a registered agency for GMB. When evaluating potential agency partners for the new program, Google stated that multiple criteria were involved. While there isn’t a specific “number of locations under management” requirement as of right now, Google does want to focus on agencies that are growing. As a registered agency, businesses will get access to a brand new agency dashboard, as well as:

  • A single organization account on GMB to manage all locations
  • User groups to manage internal teams and control access to locations
  • Improved search functionality that enable users to efficiently search for locations within an account and across location groups
  • Easier workflows to send and receive invitations to manage listings
  • And more!

Google is expected to be rolling out these updates over the next several weeks.

If you have any questions about how these Google My Business updates may affect your business, please reach out to the experts at MoreVisibility.

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