Pass me a Kleenex.
Put it in the Fridge.
I need some Halls for my throat.
Can I have a Coke?
Catch me on Facebook.
My guess is, you are able to understand exactly what each of these statements mean. They are simple phrases which pack a huge branding punch. When I just say the word “Kleenex”, an image pops into your mind of a tissue. How about Facebook? You’re probably thinking of social media. Branding is about creating a specific thought or emotion in a consumer’s mind, leaving a deep impression.
Here’s an interesting and fun way to see how effective branding can be. Below are some random words which are associated with a company, service or product. What do they make you think of?
Just do it
The quicker picker upper.
Now we come to “Google”. The word “Google” itself has become an everyday household name, synonymous with search. Instead of saying, “Can you search for something on the internet?” many people just say, “Google it!” This type of branding is every Marketer’s dream come true.
Until next time, stay true to your brand, and your brand will stay true to you.