Google Confirms Core Algorithm Update to Search Engine

Josh Wehniainen - March 14, 2018

If you noticed a shift in your organic search rankings on Google over the past week, you are not alone. Many websites reported changes in their organic rankings, some good and some negative. Google has confirmed the reason for these changes; a core algorithm update to Google’s search engine.

After speculation around the web as to why changes have been seen in the organic rankings of a number of sites, Google announced on Tuesday, March 12^th, that they had made a core algorithm update, one of a few performed each year. Via Twitter, Google share some broad details of the update.

“Each day, Google usually releases one or more changes designed to improve our results,” Danny Sullivan, Google’s Public Liaison of Search, tweeted Tuesday. “Some (changes) are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update.”

Sullivan went on to say how these broad core algorithm updates are usually performed several times each year.

In the statement, Sullivan touched on the fact that while some sites will notice gains in their organic ranking results, other sites will notice drops. This has become customary with any change or update done by Google. Sometimes these shifts in organic rankings are more dramatic than others, and it still appears to be too early to determine how big of a change this update has caused.

Not surprisingly, Google has not revealed much information regarding this core algorithm update, or how to “fix” your site’s rankings if they dropped due to this.

“There’s no “fix” for pages that may perform less well (after the recent update) other than to remain focused on building great content,” Sullivan tweeted. “Over time, it may be that your content may rise relative to other pages.”

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