Coming up with compelling topics can be one of the most difficult aspects of maintaining your blog. When the blog is new, you may not know where to begin. If your blog has a long history, you may feel you’ve already written about everything. The need to come up with new ideas is ever-present. However, these tips can make the going easier:
Make the most out of simple ideas — as they say, the simplest explanation is often the best one. The same can be said of blog posts. Explaining and examining the core concepts of your business or industry, or answering frequently asked questions from your customers, can make for popular blog posts.
Listen to what other people are saying — speaking of listening to your customers, listening to other writers is also a good way to get ideas for posts. Find out what topics your contemporaries are talking about and offer your own original spin.
Use Google’s tools — Who knows more about search results than Google? You can utilize Google tools to generate ideas for content. Google Insights can provide you with hot new keywords you can target, while Google Alerts can keep you plugged in to the latest developments in your industry (see above tip).
Repurpose old, popular posts — You can breathe new life into old topics once you have spent enough time away from them. Times change, and perhaps you or your industry has a new perspective on something you’ve written about before. Or perhaps the topic itself has evolved and needs to be re-examined. In either case, it’s a chance for you to flex the writing and blogging techniques you’ve developed since the last time you wrote about the topic.
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