Is Blogging Right for Your Organization

Carla Presser - March 5, 2021

To Blog or not to Blog?

That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:

Is anyone interested in what we have to say? 

Is blogging worth it?

Is it time well spent?

The answer is, YES! – Why? Let us dig in…

Is Anyone Interested in What Your Organization Has To Say?

Absolutely! By sharing your expertise, it will help establish your business as an industry leader and set you apart from your competitors. It will also assist in building trust and clout by providing value to your customer base.

Is It Worth It? Is It Time Well Spent?

Blogging is an economical way for businesses to drive traffic to their site. It helps to:

• Build brand awareness and attract more prospective customers
• Cement you as an industry expert and improve client engagement
• Increase visibility on search engines and organic traffic
  

If you have determined that a blog is right for your organization, read the tips below before you begin.

Blogging Best Practices:

1. Set Goals/KPI’s for your Blog

Identify what you are trying to accomplish with your blog posts.

• Brand awareness
• Client engagement
• Increase traffic

2.  Connect with your Audience!

Normally you have just a few seconds to grab your user’s attention to convince them to “click” or “actively read” your post. It is important to connect with and address what your audience is looking for. We also recommend making

data-driven decisions by conducting industry research and performing a competitive analysis.

3. Use Headlines Strategically

The “TITLE” is the key to your article’s success. SEO-friendly headlines will bring in more traffic. This is an opportunity to take advantage of keywords that are relevant to your business/services that can promote internal linking.

4. Layout Is Important

Customers read blogs with an intent. Most want specific information with minimal work to get it. Highlight your value proposition and important takeaways in bullets to help your readers skim through it.

Here are some layout tips:

• Add subheadings and paragraphs to break up the page
• Avoid giant paragraphs
• Be authentic
• Add images, videos & infographics
  • Visual content is absorbed faster than text-based content
  • Videos, images & infographics will boost customer engagement

5. Don’t be Afraid to use SEO Tactics on Blogs

SEO is as important as user’s experience (UX). Ideally you want to find a balance between them. By applying Content Optimization strategies, it will help drive organic searches and maximize your SEO rankings:

• Adding proper meta titles
• Use meta descriptions
• Optimized for proper keywords
• Use related keywords variations
• Add alt-text to your images
• Imbed internal links to your content

6. Add a clear Call-to-Action (CTA)

Do not be shy! Make sure your audience understands next steps by introducing a call-to-action (CTA). CTAs must be easily distinguished and stand out. Here are a few examples:

Ensuring that your content is fresh, authentic, and relevant will help you to connect with existing customers and tap into new acquisition targets as engaged readers may be eager to share your blog with their peers.

If you have any questions or would like to learn more, please contact us at us at info@morevisibility.com.