That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:
Is anyone interested in what we have to say?
Is blogging worth it?
Is it time well spent?
The answer is, YES! – Why? Let us dig in…
Absolutely! By sharing your expertise, it will help establish your business as an industry leader and set you apart from your competitors. It will also assist in building trust and clout by providing value to your customer base.
Blogging is an economical way for businesses to drive traffic to their site. It helps to:
If you have determined that a blog is right for your organization, read the tips below before you begin.
Identify what you are trying to accomplish with your blog posts.
Normally you have just a few seconds to grab your user’s attention to convince them to “click” or “actively read” your post. It is important to connect with and address what your audience is looking for. We also recommend making
data-driven decisions by conducting industry research and performing a competitive analysis.
The “TITLE” is the key to your article’s success. SEO-friendly headlines will bring in more traffic. This is an opportunity to take advantage of keywords that are relevant to your business/services that can promote internal linking.
Customers read blogs with an intent. Most want specific information with minimal work to get it. Highlight your value proposition and important takeaways in bullets to help your readers skim through it.
Here are some layout tips:
SEO is as important as user’s experience (UX). Ideally you want to find a balance between them. By applying Content Optimization strategies, it will help drive organic searches and maximize your SEO rankings:
Do not be shy! Make sure your audience understands next steps by introducing a call-to-action (CTA). CTAs must be easily distinguished and stand out. Here are a few examples:
Ensuring that your content is fresh, authentic, and relevant will help you to connect with existing customers and tap into new acquisition targets as engaged readers may be eager to share your blog with their peers.
If you have any questions or would like to learn more, please contact us at us at firstname.lastname@example.org.