Kid Friendly Search Engine:

Marjory Meechan - September 12, 2008

Kid friendly search is an important feature for many parents of young children who want to let their children use the internet to research their school projects and basically, expand their horizons via the internet. However, turning on the safe search feature in your browser may not always help keep them in the good neighborhoods. Don’t get me wrong. Google, MSN and Yahoo do a marvelous job of filtering out those sites, but kids are smart and there are lots of ways around those safe search options.

Recently, released a search engine just for kids and based on input from one of our younger search marketing researchers, it’s a hit! The new search engine features a customizable homepage with stickers and a pen, pencil and highlighter. Pre-selected categories include Schoolhouse, Movies, Games, Video and Images.

To decide what sites should be included, the seed list for was hand-selected by reviewers as either a good kid-friendly site or a good learning site. Then, they used an algorithm to identify web communities that were also linked to these basic sites. Of course, there could still be kid-unfriendly sites in this group, so they added a filter to remove any adult content. It seems to have worked pretty well because our young researcher was able to have a good safe time and our own research failed to turn up any sites that we wouldn’t want our kids to visit. In fact, where may fall down is on inclusion, as we note that there are other kid-friendly sites that they might have included which are not there.

Will become the new go-to search engine for kids? Well, it’s still early to say, but comparing it to other kid-friendly search engines in Alexa shows promising early results, since their late August announcement with a sharp rise in traffic as compared to a couple of their competitors. This site should be monitored going forward to see if they will become a force among the under-age search crowd.

So, how do you get included in Well, of course, you can advertise if your product fits their guidelines. They restrict advertising to products that are appropriate for kids under 13. To appear in the organic listings, make sure your site is appropriate for kids under 13 and then do a little research on to see what other sites related to the theme of your site are listed. Try to find networks of websites appropriate to your category and make sure you are linked in that network, so when Teoma,’s spider, comes around, your website can be found and included.

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