Mobile changes everything – your website design, and the search engine page results that will lead a user to your site. Make sure your customers can find your brand via mobile search by learning mobile SEO best practices, as well as tips for making your mobile content user-friendly and conversion-focused.
Google Maps has increasingly gained importance on mobile devices, as user demand for nearby insights on where to eat, shop or be entertained continues to grow. With the addition of photos to Google Maps, users get more emerged into the location they were potentially going to visit. Businesses have had to accept that “eyes” are now everyone via their mobile devices and every second of the customer experience needs to be top-notch or they may risk a bad review or post. Read More
Google has released a new feature tied to Google My Business (GMB) locations that allows users to ask questions and provide answers about a location directly within mobile search results and Google Maps. The feature does not currently appear to be accessible on desktop devices. It is available on all mobile devices from Google.com web search, and Android devices from the Google Maps app.
Many organizations only use their analytics platform to make investment decisions about the future, especially when it comes to investments in mobile optimization. This is a great start, but it only paints a small part of the picture. If you haven’t already invested in a strong mobile presence, your analytics won’t tell you the whole story