Mobile changes everything – your website design, and the search engine page results that will lead a user to your site. Make sure your customers can find your brand via mobile search by learning mobile SEO best practices, as well as tips for making your mobile content user-friendly and conversion-focused.
The research firm emarketer released so-called M-Commerce numbers for 2012 last week, and the numbers were staggering. Emarketer estimates that mobile shopping jumped 81% overall last year to nearly $25 billion, capturing 15% of all online sales.
And that’s just the beginning. Emarketer estimates that sales from tablets and mobile phones combined will jump to more than 37 billion this year.
This isn’t surprising when you consider that mobile customers are everywhere. When they’re not “second-screening,” they’re shopping for shoes while pumping gas, looking for a broker while enjoying a latte, or sending flowers while waiting in line at the bank.
In order to take advantage of these trends, you not only need a mobile website, you have to make sure that people can find it.
That’s why it’s time to get your mobile house in order.
From there, make sure potential customers can find you by encouraging social and review site users to check in, running ads that target mobile devices, and sending them to simple, user-friendly landing pages with click-to-buy-capability where applicable.
Do these things and you stand the chance of having a very, very good year.
With the holiday season in full swing, many people are buying or receiving tablet devices. This raises important questions for businesses that want to abide by search engine optimization best practices in relation to tablet devices.
Google was able to provide some tips on the matter and offer some insight on what they expect to see for websites viewed on a tablet. More information from the Google blog post covering this topic can be found here. The key point they made was that users are expecting to see the desktop version of a website when using a tablet device, not the mobile version. If your website has a mobile version, they would rather have the desktop version be returned to users on tablet devices.
The best practice from a search engine optimization perspective is to develop a responsive website, which will allow seamless transition across all devices. More information on using responsive design can be found in this blog post. The key benefits as mentioned in the previous blog post are:
Google also made the point that if your website is using redirects to send mobile device users to a mobile version, they don’t want to see tablet device users being redirected to the mobile version. As always, it is important to follow general SEO best practices as these will ensure your best results from search engine optimization.
Mobile devices are changing the way that users interact with the web. This means that your site has to be ready for the onslaught of mobile users who want fast, digestible information at their fingertips. But what makes a winning mobile website?
In a word, brevity. The best mobile sites offer limited content that focuses on key information and calls to action. To accomplish this, it’s important that you:
The best mobile sites help bridge the digital divide by turning passive users into living, breathing customers. They do this by offering:
Of course, you have to make it easy for users to find your mobile site in the first place. Unlike desktop search, where content is king, mobile SEO is all about design. Specifically, Google is looking for mobile friendly design that offers users the best possible on-page experience. Google has indicated that the most optimized mobile sites will be built using responsive design and device-specific HTML.
Outside of following Google’s best practices, you can drive traffic to your mobile site by:
None of this means that keywords are out. The content on your mobile site — however limited — should be optimized for your business, purpose and audience. That’s a best practice that will never go out of style.