Mobile changes everything – your website design, and the search engine page results that will lead a user to your site. Make sure your customers can find your brand via mobile search by learning mobile SEO best practices, as well as tips for making your mobile content user-friendly and conversion-focused.
Skyfire is a mobile browser that brings social media features to its users. Have you ever wanted to share information you have found while browsing on your mobile phone? Skyfire allows you to accomplish this and more.
Some of the features Skyfire offers are video capability which includes flash, popular content, which displays the most popular content of your friend and Facebook. Another great functionality is the Fireplace Feed Reader, which just provides links from your Facebook feed. This includes the ability of the browser to link your facebook profile with it. With one touch you can access your Facebook profile, places, status updates among other features, making it easier to handle your Facebook account without having to open a new application on your mobile device to make an update or add a link.
When it comes to making a search in this mobile browser, you have the ability to choose specific places you would like your search to be made on, such as on Google, Facebook, Twitter and many other sites. This search feature combined with the option of changing the user agent gives the user the ability of viewing the mobile version of the site or the actual desktop version.
Currently, the newest version of skyfire is only available for android devices running Android 2.0 or higher, and it can be found on the Android marketplace. We hope to see this new feature available for other mobile devices soon. This browser shows how important mobile search use has become, since it’s easily available for people to use and it makes social media and SEO strategies for your company very important.
The key to successfully bridging the gap between online and offline marketing is assuring that your traditional offline marketing efforts are online friendly and easily accessible. You have to strategically create a web presence for your offline advertising materials and make sure that both initiatives compliment one another.
There are multitudes of innovative ways to get your online initiatives accessible in your offline marketing materials. When launching new promotions, offers or services, you should always generate a strategy to create offline efforts that support your online strategy. The goal is to have all of your marketing materials support one another and work together to promote your business. Offering coupons in your offline marketing that presents special “online only” deals is a great way to gain more online visitors. Online businesses can benefit from traditional “offline” marketing, just as a brick and mortar can greatly benefit from online marketing.
QR Codes are one of many ways to effectively merge your online and offline marketing initiatives. A QR Code is a two-dimensional code, which is legible by QR scanners, smart phones and other mobiles devices with an advanced camera function. QR Codes provide immediate access to online resources and information by allowing you to scan a code that is strategically placed in your offline marketing materials. QR codes are simply “offline” links that lead to “online” content. QR codes appeal to customer’s urge to have immediate satisfaction for what they are looking for with ease. QR codes allow for a direct path to the message and information that you want to provide your customers. A successful QR Code campaign will lead your visitors directly to a well organized, informative mobile site that provides the exact information that they were seeking out.
Another essential part to successfully bridging the gap between online and offline is making sure both efforts compliment one another and don’t cause confusion for your customers. Make sure that your online advertising has a mobile friendly version that renders well across all major mobile phone devices. According to Morgan Stanley Research, sales of smart phones will exceed those of PCs in 2012, so marketing to and capitalizing on the ever growing mobile market should be the corner stone of your marketing budget and strategy.
Yahoo recently broadened their mobile search display to enhance and expand their search results to provide a better mobile experience. Yahoo’s new enhancements improve how their search result pages are organized and displayed. Results are now exhibited in a more organized fashion displaying the latest web results, entertainment topics, local business listings, stock information, Twitter results, images, videos and news in order of relevancy.
As you can see in the above screen shots, Yahoo’s mobile search results are now neatly packaged to better accommodate their mobile users and offer a better experience. Users can now find what they are looking for faster and more easily while on the move.
Yahoo’s new mobile search enhancements were made available at http://m.yahoo.com for most iPhone owners and people using Android 2.0 and above. More devices and countries will get the new mobile search experience in future months.
Yahoo has taken a new approach and is catering their offerings to better suit the needs of smart phone users. They are taking into consideration user behavior on a mobile device being different than on a desktop or laptop. Yahoo is embracing an ever growing industry and has recognized the increasing importance of reaching consumers when they’re on the go, which all businesses should recognize at this juncture if they have not already.