Mobile changes everything – your website design, and the search engine page results that will lead a user to your site. Make sure your customers can find your brand via mobile search by learning mobile SEO best practices, as well as tips for making your mobile content user-friendly and conversion-focused.
Despite the impressive growth and success of mobile device advertising, there still remain marketers who have yet to recognize the increasing importance of reaching consumers when they’re on the go. It wasn’t until the recent back to school season that retailers started to more heavily pursue customers through the device on which they spend the majority of their time.
Retailers such as Target, Kmart, JCPenny, Kohl’s, Best Buy and Sears rolled out mobile marketing initiatives in time to reach their customer prior to the busy back to school shopping season. These retailers are just a handful of those who have begun to offer mobile coupons, send text promotion alerts and promote their mobile sites all in an effort to gain more visibility and revenue.
Mobile coupons can help to increase the frequency of current customers using your product or service. In order for customers to receive current coupons, they must first voluntarily opt-in to receiving promotions. Mobile coupons will allow you to get loyal customers to purchase from you more frequently. Rewarding current customers for their faithfulness by sending special mobile promotions gives them more of a reason to maintain a relationship with you and keep you at the forefront for future purchases.
According to Borrell Associates, the 2010 U.S. Local Mobile Advertising & Promotions Forecast estimates that mobile coupon spending will grow from $90 million in 2009 to $6.52 billion in the next four years. It is expected that customers will buy $2.1 billion worth of goods and services using their mobile phones this year, which is a huge jump from $400 million in sales via mobile phone in 2008. Now more then ever is the time to tap into the ever emerging mobile promotion world.
With smart phones being the dawn of the new age for marketers, how can you best penetrate the market? The newest wave of mobile technology has become the creation and advertising of QR (Quick Response) Codes. A QR Code is a two-dimensional code, which is legible by QR scanners, smart phones and other mobiles devices with an advanced camera function.
QR codes bond the physical world with the technological world by providing immediate access to online resources and information. Using QR codes will help add value to your current mobile or online promotions, by linking to your company’s mobile site or application. QR codes simply provide instant access to relevant content when consumers need it. This technology is universal, allowing for a broad audience. The encoded information can be text, a URL or other information accessible online. Although QR codes were initially used for tracking parts in vehicle manufacturing, QR Codes are now being used in a much broader environment.
As a result of the smart phone boom over the past year, the use of QR codes are on the rise. Companies and brands such as Verizon Wireless, Calvin Klein Jeans, IKEA, Chevrolet, Iron Man 2 and Central Florida Regional Transportation are just a few using QR codes as a way to connect customers with information and content on the internet quickly via mobile devices.
There are several free online QR code generators to customize your information. Verizon Wireless recently teamed up with a mobile scanning technology maker “ScanLife” to use QR codes to promote their variety of applications available for their Droid devices. Their QR Codes were placed throughout several mediums such as print ads, point of purchase displays, direct mail and websites. In just over three months, their campaign saw over 150,000 scans, making them the most successful ScanLife campaigns in North America.
Creation and distribution of a custom QR code is just one of many ways to tap into the ever growing mobile advertising industry. It’s clear that this technology provides a communication bridge between the real physical world and the online digital world.
When properly optimized, images, videos, and other digital assets can help enhance your organic search rankings. Images and videos have earned their respective spaces in the organic search results, simply including an image or video on your page is not enough to rank well.
When you upload an image or video to your server, are you adding titles, descriptions, and tags that are keyword-rich? Could the average consumer look at your image (along with the title, description, and tags that you include) and determine what the image is all about or what its purpose is when taken out of context of your website?
If you answered no to these questions, chances are your digital assets are not fully optimized. While it is important for website visitors to see descriptive text that correspond to your images and videos, it is equally if not more important that search engines can do the same. A lot of image optimization involves basic search optimization factors.
In addition to taking over more real estate on a search results page, listings with thumbnail images are more eye-catching and can help differentiate you from the sea of competing web pages. The screen shot below displays search results for “surfing lessons”. Note the separate space dedicated for image results and below for video results.
Having your assets optimized is a prerequisite for strong rankings in these universal search results. Here are a 3 key points to keep in mind: