Naming Conventions of Images for SEO

Shawn Escott - September 18, 2008

When it comes to SEO, it is most important for users to find what they are looking for quickly and accurately. That’s pretty much a no-brainer if you’ve been using the internet for a while. But who really thinks about labeling their images for SEO? With all major browsers having a capability to search for images, it is now very important to name your images in a way that will be easy to index and find via any search.

If I was searching for a Dog Jumping, it wouldn’t be wise to name an image something like: img_4484427.jpg.   On the other hand, if the file name was Dog_Jumping.jpg, then I would be much more likely to find it through a search.

Alt tags are another way to add extra oomph to your images. Adding some simple code such as: alt=”Dog Jumping”, might be enough to differentiate you from your competition. It’s all about making relevant content and images more accessible to end users.