SEO doesn’t end with your website. You can use offsite SEO techniques to improve your reach and achieve brand ubiquity. Learn how to enhance your SEO strategy with tips for offsite optimization, brand expansion, and content marketing. MoreVisibility’s SEO experts can guide you through the most up-to-date offsite SEO techniques and methodologies.
Just about anyone in SEO will tell you that building a strong catalog of backlinks to your site is important for success. There are several link building techniques at your disposal you can use to accomplish this. However, the best way to build links is to have interesting, quality content on your site.
Creating content that other people will be tempted to link to is known as link bait. There are many strategies available to create some irresistible link bait:
As you can see, creating quality link bait can require a lot of time and creativity. It’s no coincidence that link building can be the most difficult part of an SEO campaign. But, with effort and perseverance, you can get the links you need to increase your traffic and conversions.
When you visit Google or any other search engine and type in keywords that are important to your business, do you see your listings anywhere on page one? If your answer is yes, great — keep up the good work! If your answer is no, it’s time to consider (or reconsider in this case) your Search Engine Optimization (SEO) strategy. When was the last time you reviewed your website from an Organic perspective? If your site is not optimized for the most important and relevant keywords, then you will not likely show up when someone searches for them. This is not to say that all you have to do is add some content to your site and poof — there you are, #1 in Google! Sorry, but that isn’t going to happen. Unlike paid search, which can garner results almost instantly, organic search takes time, patience and a knowledgeable team of SEO Engineers, who are well versed in the industry.
First, you will need to determine where your site is lacking in terms of being “Google Friendly”. We have created a rather robust document called our Search Engine Optimization Review, which I typically like to describe as a website report card. Here is how it works: Our SEO Engineers carefully review a site and provide a detailed written analysis, complete with prioritized action items, in order to get your website in better shape for organic search. This Review will look at every aspect of a website that matters to the search engines and ultimately affects rankings. Just a few topics that are focused on during this Review: domain configuration, navigation structure, content optimization, inbound and outbound link structure and much more.
No matter which tactics you employ, be sure to always follow a Best Practices/White Hat approach. In other words, do not ever do anything to trick or fool the engines. This approach is known as Black Hat and it will backfire eventually if not immediately. If you do decide to outsource your efforts to an agency, I encourage you to dig deep into their reputation, knowledge and experience as an SEO firm to ensure that they are not engaging in any tactics that would be considered unacceptable by Google or the other engines.
In the world of SEO, links are a good way to improve your organic visibility. Many have heard about link building, but aren’t eager to follow through with the steps. However, link building doesn’t have to be a chore. In fact, it can actually be fun if looked at from the right perspective. Since Spring is upon us, let’s look at how your company can begin link building or tidy up and improve the links that are currently in place.
When many people think of links, they think of outbound links. Outbound links are links on your website that direct a visitor to another website. Some tend to think that outbound links will cause a site to lose visitors. On the other hand, if links are treated like Macy’s treated Gimbels on the movie “Miracle on 34th Street”, then the return of visitors may be greater than expected. One way to increase outbound links is to think of the current alliances and partnerships that your business possess. Reach out to contacts at those businesses and let them know that your company is sending outbound links their way. They may even be kind enough to return the favor and both companies win.
Another winning link strategy is internal links. Sometimes, internal links aren’t given the same hype as outbound and inbound links, but they are very efficient. Internal links can be used to direct visitors to more detailed pages within your site. For example: Let’s say your company sells vacation plans, and the special for the month is a discounted trip to Hawaii. On the company web site are blogs about different destinations and their benefits. It would be a good idea to have an internal link on the Hawaii vacation plan page that directs a visitor to the Hawaii blog. This way, the visitor is learning more about Hawaii and its pleasures and is more likely to purchase a Hawaii vacation plan from your company. One note that should be adhered to is that inbound links should make sense. Don’t just create an inbound link for the sake of having an inbound link; otherwise it could frustrate your visitors. Inbound links should be relevant to visitors, and at the same time provide quality SEO value to your web site.
Another valuable way to improve linking is to think outside of the box. Is your company having a Facebook contest or promotion? How about creating an outbound link that directs visitors to that contest or promotion? Also, take a look at what your competitors are doing. This isn’t a task that your company should do everyday, but rather every 6 months or so. Learn from your competitor’s accomplishments and avoid their downfalls.
Link building doesn’t have to be an arduous task. In fact, it may prove more entertaining and valuable than your company thought. Outbound links and internal links are a true benefit and can help your company’s SEO efforts. As your company looks to improve its site, remember the 3 “Linkability” tips above. To learn more about linking, read our white paper called “Link Building Made Easy: What to Do When You Run Out of Fresh Ideas.”