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Two scientists from the Taiyuan University of Technology in China have created a new search engine technology aimed at reducing the ‘noise’ from search results. ‘Noise’ is an industry term used to denote listings relevant to a search query, but not the end-user’s intended target.
“The returned result’s often contain a wide array of possible intended meanings based on our few words. We might have searched for “scientific discovery cap”. The search engine doesn’t know us, what we were looking for or what we were hoping to find. Did we want scientific discoveries relating to ice caps, ball caps, electric capacitors or something else?” (Full Article: China Develops New Search Engine Technology with Information about You)
This new technology is similar to Google’s Personalized Search, however created ‘search agents’ crawl multiple search engines for both keywords and meta data. This information is configured algorithmically with your personal user profile to produce the results most relevant to your query.
The SEO world likes to pat itself on the back and look superior whenever anyone brings up the topic of web accessibility for the disabled. After all, web design that is optimal for a search engine has to be optimal for a screen reader, right? Well, the situation is not as clear cut as you might think.
One little point of conflict is how to treat skip links. Skip links are page internal links that skip directly to the main content of a site. Many sites have skip links including www.irs.gov and news.bbc.co.uk. They are part of the web accessibility initiative for implementing US Government section 508 requirements on making websites accessible to the disabled. In fact, all U.S. government sites are required to be accessible to the disabled and with our aging population, it just makes sense for the rest of us to get on board.
While I often hear people talking about keyword density and writing original and relevant content, I don’t hear people speak about how important it is to be consistent. How many times have you come across a site where the content is targeted well for a particular key phrase, but there is little or no use of it in the title, description or keyword tags? How about sites that are using entirely different keywords in the Meta data?
The search engines are beginning to look at keyword and description Meta tags again thus making it very important to use them in a way that is going help improve the rankings for a particular site. Title tags have always been important. We have all seen people abuse these tags by keyword stuffing and other spamming techniques. This may have worked years ago, but as the algorithms continue to improve, these techniques are no longer effective. There are however, ways to use these tags to help surpass your competition in the rankings.