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Ask around; what is the best keyword density for a web page to rank well for a given term? Searching on the internet I found answers ranging from 2% to 12% and one as high as 20%. The interesting thing is they could all be right.
The one thing many people fail to take into consideration when looking for this magical number is the idea that it changes based on factors related to the page or search term. Additionally, its importance in the algorithm may also fluctuate based on external influences. Instead of hunting for that perfect density, it may help to better understand what part keywords play in getting a page ranked.
I shouldn’t have to say it, but unfortunately I do; a keyword or phrase needs to be on the page in order to rank well for the term. Can a page rank if the term is not on the page? Sure if it has inbound links using the terms, but it’s not going to rank very well on those alone. Using the keyword or phrase in a variety of ways throughout a page will greatly increase the chances of showing up higher in the rankings for that term.
Now back to density…Read More
No matter how much technology and society may change, one basic principle of business will always hold:
Make it easy for your customers to find you.
1. Put up a sign.
2. Place an advertisement where your customers will see it.
3. List your business in a directory like, for example, the telephone book.
Of these three suggestions, the last one is probably the most important in that it reaches your customers at the moment when they are looking for you and customers who are looking for you are most likely to buy. But, what if this option isn’t available or worse, what if you come to depend on it and suddenly, it isn’t there?
This is what happened to a friend of mine in the mid-90s. She and her husband had a crystals shop and float center called Crystal Seas. Then, one year, the Yellow Pages forgot to list them in the phone book. It was a disaster. They ran around town putting up flyers, ran extra advertisements in places where their potential clients might be but, even with a loyal customer following, their business suffered badly.
Nowadays, the Yellow Pages are still important but showing up in search engine results pages (SERPs) has become increasingly critical and you can vanish from the SERPs at any time for any number of reasons. How can you protect yourself? Well, the solution is more visibility and inbound links are the answer, but not necessarily in the way you might think.
Last night, I was talking to my 16 year old daughter Crystal. We started off discussing music, as I had just seen an interesting webinar on social media marketing, I decided to ask her a few questions about where she was finding the music she was listening to, and the videos, deciding which pair of jeans was cool etc. The one important factor that I took away from our conversation was that kids today can get everything they need (meaning information about what’s “cool”) without having to see a “traditional” advertisement at all.
The days of blatant in your face marketing are coming to end. With today’s technology it really is as simple as finding something that interests you, and then finding a group, blog, forum etc., that talks about that topic. So how do we handle that from a marketing standpoint? The answer is simple, build communities. There is a growing distrust among the younger generations about being sold in the traditional manner. They do however trust the information they get from their social circles.Read More