SEO Blog

Your search for SEO best practices ends here.

On our SEO blog, MoreVisibility's SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization - for your website, mobile site, and offsite efforts. From "best practices" primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today's pertinent SEO techniques and ideas.
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May 18 2007

Say Goodbye to “In Your Face Ads!”

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Last night, I was talking to my 16 year old daughter Crystal. We started off discussing music, as I had just seen an interesting webinar on social media marketing, I decided to ask her a few questions about where she was finding the music she was listening to, and the videos, deciding which pair of jeans was cool etc. The one important factor that I took away from our conversation was that kids today can get everything they need (meaning information about what’s “cool”) without having to see a “traditional” advertisement at all.

The days of blatant in your face marketing are coming to end. With today’s technology it really is as simple as finding something that interests you, and then finding a group, blog, forum etc., that talks about that topic. So how do we handle that from a marketing standpoint? The answer is simple, build communities. There is a growing distrust among the younger generations about being sold in the traditional manner. They do however trust the information they get from their social circles.Read More

May 9 2007

Beware the duplicate content filter!

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Recently I came across an article that caught my attention. It was an interesting read on creating content, and there was some good advice on writing original text. For example, keeping the copy relevant to the service or product offered on your site and writing an FAQ page, making sure to insert your key phrases. This is good honest advice that will work for the long run.

There was one part, however, that made the little hairs on the back of my neck stand up. Here’s a quote, “Bear in mind, authorities and experts in a given field are often seeking collateral exposure, which you can provide them. The exercise is to find an article published online that contains content related to your industry and ask for permission to “reprint” it on your site.”

I must strongly disagree; reprinting articles from other sites can cause problems with duplicate content. When the search engines determine that the content on two different pages are duplicate, one will be chosen seemingly at random by the “duplicate content filter” in the algorithm and sent to the supplemental index (otherwise known as Google Hell). You are better off writing original content that refers to the article and providing a link to it.

If you are having trouble coming up with original content, you could consider implementing a blog on your site and discussing the issues that come up on a daily or weekly basis. You can also encourage you customers to comment on these blogs, which helps to create user generated content. If you’re still having trouble, consider contracting a professional copywriter who is trained in creating original text.

I will leave you with this thought, be very careful when seeking out advice about increasing the rankings and the traffic of your site. Although the advice you find may be well intentioned, it may inadvertently harm you. Always check and double check any information you find regarding SEO.

May 7 2007

How can you tell if an elephant has been in your fridge?

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The Google pagerank update is on! Or, is it? Starting around the 26th of April (or even earlier), reports started to arise in the forums that the Google was updating the pagerank values on their toolbar display. However, as late as last Friday, there had been no confirmation from Google and some Google watchers expressed doubt that the pagerank update was finished.

Did you see a sudden drop in page ranking and you’re wondering if it was something you did? Well, maybe but it could also be something that Google did and it could have happened anytime in the last three months. You could have been blissfully contemplating your pagerank of 7 when it really fell two months ago and you are just finding out now. What does this mean for the average site owner who’s wondering what to do about the fact that the little green Google page rank toolbar is now showing a lower number? Well, nothing, really. Google’s pagerank values are constantly being updated. We just don’t get any glimpses of what they are until the update.

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