On our SEO blog, MoreVisibility's SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization - for your website, mobile site, and offsite efforts. From "best practices" primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today's pertinent SEO techniques and ideas.
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Many people are under the impression that developing multiple pages with irrelevant content is a good long-term strategy for ranking many pages within the site well. This of course is a misconception that needs clarification. The Google webmaster guidelines specifically states not to develop pages for the sole purpose of search engine rankings.
Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.
– Google Webmaster Guidelines
It is true that websites with more relevant content have a higher chance to rank well, so it would be in your best interest to develop these additional pages if and only if the content is unique and relevant. The primary purpose of developing these pages should be for the users that visit the site and ultimately read your content.
Linking and link building can be scary stuff. Constantly, I hear people talk about being penalized for aggressive linking or getting into trouble by using link farms and link exchange programs that are just bad news. The question here is “How do I know if a link is one that will improve my rankings, or one that will end up causing irreparable damage?” In an effort to bring some clarity to a frustrating situation, I have listed below some things to look for when considering a link.
The thing to consider above all else is relevancy. In other words, is the site that I want to link to me somehow related to the content on the page? If not, forget it. Links from pages that are not related to your content in some way, are not going to be counted. Other things to consider include:
In this last post about SEO friendly redirects I will be covering IIS, ASP, and PHP redirects. In the first post I explained the differences between a 301 and 302 redirect and also gave some examples of when you would use them. The second post discussed actually implementing those redirects with the Apache web server. Please read my previous posts if you don’t understand what an SEO friendly redirect is.
Today I will talk about implementing 301 redirects on IIS. I will briefly discuss
server-side scripting and how it can be used to perform redirects as well.Read More