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Having Google Trends in your arsenal when doing keyword research is a great way to keep up with shifting consumer interests and the content they prefer. Google Trends is a free tool that shows the relative popularity of a search query over a chosen period of time across Google Search, Shopping, Images, and YouTube. The tool also allows you to compare search queries and their trends in real time.
Are you seeing a lot of volatility in your Organic Website Traffic and conversions (i.e. appointments, leads, or revenue)? Unfortunately, you’re not alone.