SEO BLOG

Your search for SEO best practices ends here.

On our SEO blog, MoreVisibility’s SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization – for your website, mobile site, and offsite efforts. From “best practices” primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today’s pertinent SEO techniques and ideas. 
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February 17 2021

Google Tries to Improve Transparency with “About This Result” Feature

by Matt Crowley

Google recently announced that they have begun rolling out a new feature in organic search results designed to provide more transparency about each result. Find out more about this feature below, along with our thoughts about what the motivations behind the feature are.

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February 5 2021

Knowing When to Optimize Your Historical Blog Posts

by April Nelson

Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.

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December 29 2020

Google Continues Taking Steps to Quantitatively Measure UX

by Matt Crowley

User experience (UX) is a tough thing to measure quantitatively. How would you quantitatively measure the UX of a web page or site? It can be like trying to grade art, wine, or your favorite restaurant. What you might consider to be good or great is not necessarily what others might consider to be good or great.

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