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Recently, a coworker asked me an SEO question, “If I have a blog, is it better to have it on my site or do I get more credit for having an external blog link to my site?” This is an excellent question.
From an SEO perspective, I think it is better to have the blog on your own site for the following reasons. When you create good content, people will link to it (a blog, if written well with keywords in mind, is good content). If you host your blog on an external site, you will only have 1 link to your site (from the external blog site to your page) and other sites will link to the site where your content lives (giving the external blog site credit for those links in the engines). When considering organic engine rankings, multiple links to the content on your site will always benefit you more than having only one link from an external blog site.
Its simple, when building a website with SEO in mind, it is important to build community and content. The more topics you can add to your blog, which are relevant to your site, the more reach you have. When people see the content is relevant to their site as well, they will link to it, and when they link to it, you are more likely to reach your target audience. This is all contingent on relevant copy of course.
Duplicate content is a hot topic and has been for quite a while. It is also one of the most misunderstood issues in search engine optimization. Many webmasters and even some search marketers spend an extraordinary amount of time and resources trying to avoid the dreaded “Duplicate Content Penalty”, when in fact a penalty derived from duplicate content is fairly rare and reserved specifically for sites which have been observed trying to manipulate search engine rankings directly; i.e. search engine spammers.
The more common issue associated with duplicate content found by search engines is the “Duplicate Content Filter”. When a search engine finds two or more pages with identical or even nearly identical content it applies a filter which allows only one instance of the content to be returned in search results. This is in no way a penalty and does not affect the site in whole, just the specific page as it relates to the specific search query. The goal of the search engines is to provide their users with “unique” content and this filter helps to ensure each page returned in the search results is unique.
In the past couple of weeks Google has published an article with some very specific information on how it sees and handles duplicate content as well as some bullet points on issues to watch for concerning duplicate content. Additionally, another new US Patent relating to identifying and handling duplicate content has been granted to Google.Read More
Recently there has been a lot of talk about Google’s supplemental index. There seems to be some confusion as to what determines if a page gets put into the main results index or the supplemental results index. Recently Matt Cutts, software engineer at Google touched on this issue. In his recent Blog post he talks about how having pages within the supplemental index doesn’t mean there have been penalties applied. The main reasoning behind a particular page being put into supplemental index would be due to its Page Rank. This would mean Google may not be counting the links the page once had or not giving the same weight for those links as before. The solution to having the pages within the supplemental index returned to Google’s main index would be to build high quality links for these pages.