Your search for SEO best practices ends here.

On our SEO blog, MoreVisibility’s SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization – for your website, mobile site, and offsite efforts. From “best practices” primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today’s pertinent SEO techniques and ideas. 
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March 20 2007

Implementing Redirects with IIS and Server-Side Scripting

by MoreVisibility

In this last post about SEO friendly redirects I will be covering IIS, ASP, and PHP redirects. In the first post I explained the differences between a 301 and 302 redirect and also gave some examples of when you would use them. The second post discussed actually implementing those redirects with the Apache web server. Please read my previous posts if you don’t understand what an SEO friendly redirect is.

Today I will talk about implementing 301 redirects on IIS. I will briefly discuss
server-side scripting and how it can be used to perform redirects as well.Read More

March 19 2007

Understanding Linking Trends

by MoreVisibility

Until recently, the Google webmaster tools allowed you to see a list of common words used within the anchor text that linked to your web page. This was a great way to see in a general sense, how your web page is portrayed on multiple web sites.

Google has made some great changes to this tool, which now allows you to view information on the complete phrase of the anchor text. This is a great way to see the trends on how others view the webpage. Since the search engines place high importance on the anchor text, it would be crucial to understand how other pages are linking to you.

Vanessa Fox, at the Official Google webmaster central blog is reporting that this tool will now showcase up to 100 results. For more information on the recent addition to this tool visit the Official Google blog.

March 15 2007

Are you an Alexaholic?

by Marjory Meechan

Do you check your Alexa traffic rank every month? Every week? Every day?!

If so, don’t panic! You’re not alone. You’re an Alexaholic.

Alexaholics like to check their traffic rank a lot — they even have their own website! supports the Alexaholic philosophy with tools like a little “chartlet” for your site that displays your Alexa rank and an interface for easy traffic comparisons.

For all you non-Alexaholics out there, a word of explanation is in order. The Alexa Traffic Rank compares over 5,000,000 websites worldwide by how many visitors come to their sites each day and how they behave when they get there. By calculating the percentage of the total number of users who visit (they call this Reach) and the total number of pages that they view (called Page Views), Alexa comes up with a daily page rank. You can even compare your website with your competitors. This is a graph comparing the percentage of users who visited and in the last year.

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