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Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).
On August 18, Google pronounced it was unveiling a new algorithm update referred to as the “helpful content update”. This is a new sitewide ranking signal that aims to zero-in on poor quality, unhelpful content that’s created for “search engines-first.” Google mentioned that this is part of a larger push to ensure that searchers experience more original, helpful content that is written for people, not search engines.
Crafting a website is a lot like writing a book. Both require a theme and a plot line that guides the reader through a narrative that (hopefully) leads to a happy ending.