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For any brands who rely on phone calls to help drive new business and/or customer service, an Ongoing Beta feature in Google My Business (GMB) is sure to be a welcome addition to your measurement protocols. Since the last part of 2020, Google has been sending out emails to select Google My Business Accounts announcing an “experimental feature only available to a small number of users”.
With the upcoming Page Experience ranking signal being released by Google in May, finding out where your site stands in terms of their new Core Web Vitals (CWV) ranking metrics (part of the Page Experience update) will be crucial in getting any underperforming pages up to snuff by the time the new ranking signal goes live. Putting together a CWV benchmark report will help you outline groups of pages on your site that are underperforming and prioritize resources to get them optimized.
That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:
Is anyone interested in what we have to say?
Is blogging worth it?
Is it time well spent?