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While many consumers have now been working from home for a full quarter, and businesses have adapted to the new normal, what does that mean for online businesses? For digital marketers, we see this as an opportunity to analyze the data we have under our belts to make better business decisions based off the trends we have seen these past few months.
As local and state governments start to scale back stay-at-home orders and give the go-ahead for businesses to start reopening, a critical question businesses must prepare to answer is: How do we build trust so consumers feel safe resuming normal activities?
Given recent, present, and future circumstances, many organizations have had to adapt to shifting state and local regulations that directly impact their operations. From essential business designations, to phased re-opening plans, and shifting consumer behavior, there have been many considerations that impact how an organization serves its customers.