On our SEO blog, MoreVisibility’s SEO team offers insights and actionable information for novices and webmasters alike. Gain valuable information about technical SEO and learn the nuances of content production and optimization – for your website, mobile site, and offsite efforts. From “best practices” primers to thoughts on strategy and the intersection between SEO and usability, our SEO experts will guide you through today’s pertinent SEO techniques and ideas.
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You may have heard about Google’s new core web vital statistics that are going to be part of the upcoming Page Experience ranking signal, likely to be rolled out sometime in 2021. Ensure that your website is meeting these new “requirements,” by digging into your Google Search Console.
With any long term initiative, it can be a challenge to know if you are on the right path towards success or if you are not making enough progress toward your goals. At times, SEO and content initiatives can fall into this bucket. You may have a great strategy, be executing according to your plan and feeling like you’re on the right path, but how do you know for sure? You’re not going to see the traffic, conversions, and revenue until further down the road, especially if you are in a B2B industry with a long sales cycle.
It’s important to look at many different data points before deciding on which keywords to target to drive Organic traffic. A great first step is to come up with a seed list of keywords by thinking about how prospects and customers would refer to your products and services. Start with broad / generic keywords, including what industry you are in and want to be known for to your target audience. For example, MoreVisibility might have Digital Marketing, SEO and Paid Advertising Management on our keyword seed list to describe our business and what we offer.