Patience Is The Key To SEO

Darren Franks - October 13, 2008

Search Engine Optimization should be looked at from a long term perspective. One should always ask themselves, “How am I going to benefit from SEO over the next few years?” as opposed to “If I optimize my site today, will it be number one in search engine rankings tomorrow?” Patience is the key to SEO and with the economy in its current state, increasing your website’s visibility by organic means can be beneficial. If implemented correctly, over time, you will start to see your hard work pay off.

For instance, the real estate market is most definitely in disarray from a seller’s point of view. What does someone working in real estate do if their other (more expensive) marketing budgets are drying up? As opposed to gaining the quick satisfaction of alternate marketing techniques, SEO could afford you the luxury of sustaining your presence if your highly optimized website is already ranking well in the search engines and is already getting a nice flow of traffic. SEO, over time, is much more advantageous than most other common advertising strategies (newspapers, magazines etc.). It can also be a lot cheaper too.

No serious Internet business can afford to be without SEO today. It targets consumers who are already searching for what you are offering. Is there any other form of advertising that can be that targeted as cost effectively? Ongoing and highly focused SEO of a website is crucial as the algorithms are extremely volatile. Keeping the content fresh by tweaking your pages will inspire potential returning visitors to spread the word and get you that nice flow of traffic. The future of SEO seems bright indeed as this harsh economic spell will dictate people’s advertising habits. Even though SEO needs constant attention, it still out-weighs the expensive disadvantages of the more expensive marketing campaigns.

So, while performing search engine optimization on your site will never be the “quick-fix” solution, over time it will give you that edge over the SEO-less competitor and that’s no small feat. Developing a good linking strategy, building out new content and making sure that the pages are targeted correctly for its key phrase should deliver desired results in the long run.