Looking for Links? Quick Tip for Link Building – Look for Yourself

Marjory Meechan - February 2, 2009

Building quality inbound links to your site has never been tougher, but there is one quick thing you can do to find quality links that doesn’t take much effort. One of the easiest ways to start out a link building program is to go looking for links that you should already have. By this, I mean that if you’ve been in business for any length of time, you’re probably already listed in various places on the internet. What you want to do is make sure that your website is included in your listings.

To find these potential link building opportunities, you can start by searching for yourself using Google, Yahoo or Live.com. Then, just check out any pages you find that are showing up for your name. If the site listing you is a local search directory, community organization, industry directory or other type of listing that includes a profile of your business, make sure there is a link there back to your website.

In some cases, it may be necessary to pay a listing fee to modify your profile. If so you will want to evaluate the site to make sure that it is worth the listing. Basically, is it likely that anyone will find you there and then click through to your site? Will a listing there get you enough traffic to pay for the link? If so, go ahead and pay the fee. If not, then the listing is probably not worth it. Never pay for a link just to get a link.

However, there are still lots of sites that freely allow you to modify your listing and in that case; this is a great way to get a quick and easy relevant link. If the site is an authority in your industry, that one link could even have a marked effect on your rankings. So, if you’re looking for links, first try looking for yourself. You never know what you might find.