Get simple, actionable information you can use to gain insight into SEO, content production, competitor data and more with our SEO Tips & Tools blog posts. Learn how to use a variety of tools and browser plugins to see your website how the search engines see it, and find opportunities to enhance your content, link portfolio and SEO.
It’s no secret that Google (and to a degree, Bing) has an iron grip on the search engine market. But believe it or not, there are other search engines out there. As any business owner knows, the only way to compete with giants is to differentiate and do something special. In this series, we’ll cover some niche search engines that have interesting and useful features. These engines may represent only a tiny blip in the search engine industry, but they can come in handy the next time you need to do some specific searching. First up is DuckDuckGo, “The search engine that doesn’t track you.”
Local search is changing rapidly. Thanks to Google’s use of IP addresses, user-logins and Geo-targeting software, the search engine is able to anticipate what their users want by determining where they are.
This means that, in some cases, users don’t have to use location-specific searches. They can simply search for what they want, say, “ice cream” and get results specific to their location (rather than, say, the Wikipedia entry on the history of ice cream).
For local searches, where the competition is fierce, Google is integrating content from Google+ Local pages and delivering it via carousel:
This makes for a great user experience – you not only get images from places near you, but reviews of those places. Users can click through for typical “places” fare – an address, phone number and map – as well as additional Search Engine Page Results for the place they clicked through to:
That makes having an optimized Google+ Local Page a pretty powerful tool when it comes to winning the local search game.
To win though, you’ve got to have the type of content that users click through to. Namely, images and reviews.
Even if you’ve never taken the initiative to build a Google+ Local page, you likely have one. Last year, Google+ converted existing Google Places pages into Google+ Local pages, pulling in content from Zagat, UrbanSpoon, and other sites from around the web.
This is mostly user-generated content, but you don’t want to leave it up to the users of third-party sites to populate your Google+ Local page. And you don’t have to. Simply verify your page to begin managing it – uploading photos, linking to your website or connecting your Google+ Local page to your Google+ Social page (if you have one.)
Then, you can encourage the fans you already have to leave reviews on your Google+ local page. The best way to do this is simply ask. Send a note to your fans via Twitter and Facebook with a link to your Google+ Local page. Most people are happy to share news of an excellent place, product or service, and need no other encouragement.
You don’t have to have a Google+ social page to participate in Google+ Local. But, if you do have a Google+ social page, you can pull your social stream onto your Google+ Local page – taking even more control of what users see, and how their impressions of your business are formed.
Google+, Google+ Local and Google’s Search Engine Result Pages change all the time. In the near-future, there will likely be additional opportunities to optimize your Google+ Local page. So, don’t set-it-and-forget it. Check back to see how your business’ digital life is going, and what new opportunities may exist.
Lately there has been a lot of confusion surrounding Google’s search engine updates and how they are affecting the traffic and rankings of the websites that they deliver in their search engine results pages (SERPs). Throughout all of these updates, it is easy for a website to slowly or rapidly begin to lose traffic and/or rankings without knowing the root cause. Often times, the true cause of the lost traffic or rankings is incorrectly assumed to be a penalty.
The good news is that penalties or “manual actions” by Google are actually rarer than people think. Let’s take a look at the main differences between a Google penalty and an algorithm update.
Penalties or “manual actions” are when Google determines that a website has blatantly gone against their guidelines in an attempt to manipulate their ranking within Google’s SERPs. Let’s take a look at what makes up a penalty:
Algorithm updateson the other hand are not manual actions. These are changes to Google’s algorithm that decides how they evaluate a website. It is much more likely that a website was affected by a Google algorithm update than a penalty. Let’s take a look at what makes up an algorithm update:
- Very little on page textual content
- Issues with duplicate content
- Technical issues such as slow page load speed
- Unnatural inbound links
- Filing a reconsideration request is not likely to help. Reconsideration requests will provide more detailed information about manual actions only.
- Even after fixing any issues, there will still need to be another algorithm update for your website’s rankings and traffic to return to more normal levels.
The best way to avoid being negatively affected by either a Google penalty or algorithm update is to stay informed about Google SEO ranking criteria, perform routine SEO audits of your website, create new and engaging content, and offer your customers or clients the resources that they want online and with the best possible experience.