Articles in the Tips & Tools Category

Get simple, actionable information you can use to gain insight into SEO, content production, competitor data and more with our SEO Tips & Tools blog posts. Learn how to use a variety of tools and browser plugins to see your website how the search engines see it, and find opportunities to enhance your content, link portfolio and SEO.

January 23 2012

Reaching Tablet Users

by

Businesses should always be looking to gain new customers and keep the ones they have happy. One way of doing this is adapting to the way your customers like to shop. E-commerce companies should be aware of consumers increased spending on mobile devices, especially tablets, and changes should be made to reach them.

According to an article on Direct Marketing News, “Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.” Tablets are a viable way to reach your target audience and businesses should be willing to make website adjustments to reach returning and potential customers.   What type of adjustments? Make sure they can easily navigate and purchase on your site.

When a visitor comes to your website via a tablet, what do they see? Does your website adjust to fit their screen or will the user have to play with their display settings just to get a clear picture of the item they want? It may sound silly to ask such a question, but businesses can frequently lose out on sales due to visitor frustration.

The other night my mom went online to buy some books using a tablet. However, unlike a computer, she could only see one book per page. (The website wasn’t optimized to fit a tablet.) She spent some time attempting to find the books she wanted, but eventually ended up ordering over the phone. Instead of buying multiple books, she only bought one. This particular company lost business because their site wasn’t user friendly on a tablet. How can a company fix this? Easy, use a sniffer. A sniffer can detect what type of device a visitor is using and serve them a landing page that is configured for their device. It would behoove this bookstore to add a sniffer to their site. Who knows how many other tablet users have passed up on buying, due to the lack of a good user experience on a particular site?

When it’s all said and done businesses have to make changes to reach their consumers. If a decent amount of your target audience is using tablets to access your site, consider getting a sniffer. How can a company determine how many visitors are coming from mobile devices and tablets? Read the following article on obtaining this data through analytics.

December 23 2011

Google Webmaster Tools Help: Crawl Errors

by

One of the most useful aspects of Google Webmaster Tools is the ability for webmasters to assess how “crawlable” their site is. In the “Diagnostics” section, one can see the reason Google is unable to crawl and index certain pages of their website. Here are some of the issues Google will report on in this section:

  • “In Sitemaps”: This is where Google will show which URLs are inaccessible from an XML Sitemap that you may have uploaded to Webmaster Tools under Site Configuration>>Sitemaps. Here, Google will display the URL it’s having difficulty with and the associated problem it may be having:

 

Google Webmaster Tools Help: Crawl Errors

 

In the above example, the errors could have been caused because the Sitemap contains older, removed pages and/or the URL contained within the Sitemap has been manually restricted (intentionally) by the webmaster.

  • “Not Found”: If this section appears in the Diagnostics utility in Webmaster Tools, it could mean that Google has detected pages that issue one of the most common header responses: 404 Not Found. These errors can be tricky as they may show up because Google has found links from external websites leading to pages that you have removed from your site. It could also mean that Google has detected links on your website that are “broken” and Google will show the page where this broken link resides so you may update or remove it.
  • “Restricted by robots.txt”: This section displays pages on the site that have been blocked from web spider crawling via the site’s own robots.txt file: www.example.com/robots.txt. A robots.txt file is a simple text file, uploaded to the root directory that tells spiders which sections of the site to skip. This section is a useful way to see if the instructions you’ve entered into the robots.txt file are correct and functional.
  • “Unreachable”: Will include pages from the site that are completely inaccessible to the search engine spiders due to onsite server or network errors. These errors will usually not appear after the webmaster/IT administrator has fixed the webserver in question.

For a more comprehensive list of diagnostic errors found in Webmaster Tools, visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=35120

November 30 2011

Google +1 Button Tracking in Webmaster Tools

by

For those keeping up with the “Google +1 Button” hype, you may have realized by now that you can access its associated data via Google Webmaster Tools:

Google +1 Button Tracking in Webmaster Tools

From your dashboard, click to expand the “+1 Metrics” section; this will reveal sections on Search Impact, Activity and Audience. In this section, you will see:

The Search Impact report: Will show you the impressions (how many times have pages with the +1 button shown in search results). Will also display the clickthrough rate (how many people actually selected this page in search results). Important because you’ll want to be able to distinguish the effectiveness of using the +1 button on certain pages compared to others.

The Activity report: Allows webmasters to view how many times a page has been “+1’d” from a specific page or from search results.

The Audience report: Displays demographic data for the +1’s such as age location and gender.

As with much of the specific numbers in all of the metrics in Webmaster Tools, much of it is an “average” or an “aggregate” number. For instance, the data you are able to view in the categories above is only displayed if a certain number of people have clicked on your +1 button.  

Learn all about it from a recent Google Webmaster Central Blog post:
http://googlewebmastercentral.blogspot.com/2011/06/1-reporting-in-google-webmaster-tools.html.

© 2019 MoreVisibility. All rights reserved