In today’s world people are using search engines to perform research on businesses before they step foot in the door.
Google has enhanced its Local Business Center platform into “Google Places.” Google has noticed that people want to better connect with public pages so they have changed some of the features of their local listings. These new features allow business owners to manage their own pages and enhance their business listing.
The more complete your Google local profile is, the more potential it has to rank organically. The key is to populate fields with the best “straight forward” description of your company. Personally I have found that I feel more comfortable visiting a business with a few of the fields listed such as, store hours, pictures, and the website listing. This provides a sturdy framework for a good first impression of the business.
Available Listing Categories
Enhanced Listings Introduced by Google Places
One out of five searches performed on Google are related to locations. Keeping that in mind, you want to put your best foot forward and create a positive first impression for your prospective customers. There are other popular and free tools used for local searches that you should use to your advantage.
Business Listing Sites: