Using SlideShare.com for Linkbuilding

Michael Buczek - May 12, 2009

For those who are not familiar with www.slideshare.com,   it is a site where you can share PowerPoint presentations with people online.   Using SlideShare can be a great way to promote your business, or to demonstrate products or services to potential clients.   Other benefits from SlideShare include opportunities for link building and more presence in thesearch results.

Slideshare offers users an account where they can upload a profile photo, include information about themselves and include a link to their website.   This profile page contains the link to your site.   It does not have a “no follow” attribute, so you can get some link juice passed to your site from SlideShare once your page is indexed.   It is important to complete all the necessary fields when signing up for an account to get the maximum benefit.  

Once you upload your presentations to SlideShare, you can then get and “embed” code to share your presentations on other sites and blogs.   This embed code also makes it easier for others to share your presentation.

Like many other social media channels, SlideShare has a community section.   This community allows you to share ideas and resources with other users.   You can also have people follow you and follow them back, like you would in Twitter.   Having followers and being involved in the communities can help you to connect with those who are already interested in your products and services.