Having a quality presence online is imperative for almost any business. Making sure that your website is optimized for search can help to drive quality traffic, resulting in increased leads or customers. However, a website optimized for search will only go so far. We often see prospects or clients who have worked to optimize their website – their positions for keywords have improved and their website has seen more traffic. But, at the end of the day, they are not getting more business. The next question we often get is, why not?
Well, as you can imagine, there are many factors that could play a role. First and foremost, does the website have a goal? It may be to inform the visitors, encourage them to fill out a form, purchase a product or complete another specific action. If so, is that goal clear to the visitor? If not, then it can be beneficial to take a step back and determine how your site will lead to increased business for your company.
One more micro element to take into consideration is the color scheme. Colors play a significant role in the feelings that a website can evoke. What colors do you use on your website? They can say a lot about your brand and the way someone feels while on your website. A previous post was written about Color Psychology and how you can use it to influence your site visitors. It is worth checking out to see how your site’s colors are being perceived.
Search engines don’t take into account the color scheme of your website for indexing purposes. If it has plain text that is crawlable and keyword targeted, your site can rank well. The color choice of your website shouldn’t scare off your visitor, but rather should help direct them to achieve the goals that you have set. Be sure that your colors mesh with the feelings of your company and brand and that same feeling is portrayed to the visitors of your site.