Yahoo recently broadened their mobile search display to enhance and expand their search results to provide a better mobile experience. Yahoo’s new enhancements improve how their search result pages are organized and displayed. Results are now exhibited in a more organized fashion displaying the latest web results, entertainment topics, local business listings, stock information, Twitter results, images, videos and news in order of relevancy.
As you can see in the above screen shots, Yahoo’s mobile search results are now neatly packaged to better accommodate their mobile users and offer a better experience. Users can now find what they are looking for faster and more easily while on the move.
Yahoo’s new mobile search enhancements were made available at http://m.yahoo.com for most iPhone owners and people using Android 2.0 and above. More devices and countries will get the new mobile search experience in future months.
Yahoo has taken a new approach and is catering their offerings to better suit the needs of smart phone users. They are taking into consideration user behavior on a mobile device being different than on a desktop or laptop. Yahoo is embracing an ever growing industry and has recognized the increasing importance of reaching consumers when they’re on the go, which all businesses should recognize at this juncture if they have not already.