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Using social media isn’t a challenge. Using it correctly is. But that’s easier said than done in the shadowy universe of algorithms, platform updates without notice or detail, ambiguous guidelines, and many times, complete lack of transparency and best-practice direction from these platforms. Despite this, there are some tried-and-true best practices for social that our agency employs and recommends to all of our clients.
In a stride toward enhancing the self-service advertising experience and its targeting capabilities, TikTok has recently unveiled the all-new Search Ads Toggle. This new placement feature, detailed in their recent blog post, promises to reshape the way advertisers engage with their target audience.