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It is hard to name a more impactful sports beverage in our lifetime than Gatorade and it is also hard to name a ‘hotter’ social media platform right now, not named TikTok. These two giants embody the summer dream – stay hydrated and create cool content.
With the onset of the pandemic and stay-at-home orders put in place, it makes perfect sense that social media channels saw boosts in user engagement across the board in 2020 and into 2021. Most notably among social platforms, however, was the tremendous growth of a newer channel: TikTok.
YouTube is a large player in the digital advertising space, allowing users to capture the attention of users and build brand loyalty through engaging video. Like other social platforms and search engines, YouTube is always looking to scale efficient ways for users to see a product they like and be able to get instant information on it, or in a perfect word for e-commerce brands – buy the product.
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