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If it feels like you’re spending a lot of time and effort on your paid social media campaigns but you’re not seeing the return you want, take a close look at your ad copy.
If you’ve spent any amount of time on TikTok since the New Year, you’ve likely heard the term “UGC” or User Generated Content. While this is not a new trend, it has recently gone viral, and brands are taking notice. There two important distinctions that need to be made when discussing UGC: Organic UGC and Paid UGC.
Social media is a powerful tool for building relationships with customers and increasing brand visibility. But how do you make the most of it? The key is to understand your chosen social media platforms and to use the right strategies to maximize engagement.