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March 30 2022

Digital Marketing Insights for Older Demographics

by Chuck Forbes

The fifty-five and older demographic is often advertised to the least or neglected all together when finalizing both paid and organic digital strategy. If this demographic truly serves your business no purpose, then naturally allocating a large number of resources doesn’t make sense. However, if they can be a part of your business model and help your sales grow, but you haven’t explored the potential of this demographic – here are further insights on why it may be worth doing.

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January 25 2022

8 Valuable Reasons to Use TikTok for Business in 2022

by Emily Standley

Unless you’ve been living under a rock, it’s hard to ignore the flurry of news surrounding this highly popular app. For anyone who’s spent even a short time on the TikTok app will attest, TikTok is downright addictive, and gaining incredible momentum. With over 1 billion monthly active users, it’s right on the heels of the mega popular Instagram that has 1.386 billion users. Keep in mind, it took Facebook and Instagram almost a decade to grow to that user base. Fascinating data, and in terms of a marketing tool, let’s go over some valuable reasons why you may want to use TikTok for business in 2022.

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December 28 2021

Track More Conversions with New Facebook Call Extensions

by Monica Simmons

Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.

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Posted in: Social Media

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