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With more 1 billion monthly active users, Instagram is one the largest social media platforms on the market. As a photo and video sharing social media app, many brands believe Instagram is a place for visual distraction, not for business, right?
Pinterest recently announced 4 updated features for brands to add and organize video content to their company Pinterest page. As interest around video content grows larger, having these tools on an interactive platform such as Pinterest will provide Digital Marketers a new way to leverage new and existing video assets, also resulting in a better user experience. These updates include:
Instagram recently announced its newest feature for ecommerce brands: In-app Checkout. This feature allows users to buy products directly within the app without having to leave the app and visit the brand’s website.