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April 29 2019

Instagram Introduces In-App Checkout Feature in Closed Beta

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Instagram recently announced its newest feature for ecommerce brands: In-app Checkout. This feature allows users to buy products directly within the app without having to leave the app and visit the brand’s website.

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March 27 2019

New Targeting Capabilities in LinkedIn Ads

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LinkedIn recently announced new ways to increase the scale and ROI of LinkedIn advertising efforts with new targeting features – the integration of Microsoft Bing search data to interest targeting, lookalike audiences and audience templates.

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March 21 2019

Twitter Introduces Its “New Timing Is Everything” Insights Tool

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Earlier this month, Twitter introduced a new video analytics tool to help Digital Marketers maximize their video viewership, and increase video watch time and engagement with more actionable data. The tool “Timing Is Everything” will live within Twitter’s Media Studio under the Analytics dropdown. Twitter’s Media Studio is a hub where users can upload and organize videos, images, and GIFs.

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