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In October, LinkedIn announced that it will be adding Sponsored Content to the available ad units that can be tracked by Google Campaign Manager. This integration gives Digital Marketers the power to track impressions and interactions for the following Sponsored Content:
The measurement integration with Google Campaign Manager allows Digital Marketers to see LinkedIn ad performance alongside all of their paid ad spend. In addition, it helps track a prospect’s full journey across websites, ads and devices with their business on LinkedIn before converting.
To enable LinkedIn Sponsored Content tracking via Google Campaign Manager, click the “Manage Tracking” icon after creating your Sponsored Content campaign as a “Draft’.
Then, add both the impressions and clicks tags, and hit “Save”.
Earlier this year, we shared Facebook’s decision to remove net worth and income level targeting from targeting options in the Business Manager for Advertisers. This removal of audiences that utilized third-party data, along with many other changes, was part of Facebook’s response to privacy concerns raised over recent years. However, the social media platform has now provided a new way to utilize income level targeting once again.
This past June, Instagram began testing shopping tags within stories. This feature allows brands and advertisers to place a shopping bag icon on products within an image in their story, which upon clicking, provides product information, and links to the brand’s website for purchase.