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This network continues to evolve and introduce new features for the community and advertisers. Many changes were released today, which are highlighted in a blog by LinkedIn’s CEO.
LinkedIn Conversation Ads are an evolution of a previously known ad type, Sponsored InMail. This iteration enables advertisers to engage with prospects in a more personal way. Think of it as the friendly conversation you’re having via any messaging device. It’s allowing you to do that in the LinkedIn platform and provides the user the ability to choose their own path and experience so that they can engage with your brand.
Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.