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On 1/11/18, Facebook made an important announcement about large changes to how the News Feed will work in the future and how its success will be measured. They will now focus on helping users have more meaningful social interactions (through more content from their friends and personal connections) and will move away from helping users find relevant content (from anyone including organizations). To quote Mark Zuckerberg from his announcement on this subject “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
Social media has become a staple in most marketers’ digital marketing plans. However, it is often forgotten that managing customer reviews and recommendations is just as important as posting content on social channels. This is because reviews and recommendations can convince people to make a purchase. A positive review can help build confidence in your brand and products. One way to get more positive reviews is through brand advocates.