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Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.
YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.
In a nod toward the ever popular podcast movement, Twitter just announced a new feature they are rolling out called Voice Tweets. Currently this is only offered for iOS users (no word on Android yet) and not everyone has this functionality in their account yet. To see if your account has been activated for this, look for the new audio sound icon, next to the image carousal, as shown in the image below to the far left. Once you click on that, you will be live to voice record – illustrated in the middle image below.