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LinkedIn recently announced new ways to increase the scale and ROI of LinkedIn advertising efforts with new targeting features – the integration of Microsoft Bing search data to interest targeting, lookalike audiences and audience templates.
Earlier this month, Twitter introduced a new video analytics tool to help Digital Marketers maximize their video viewership, and increase video watch time and engagement with more actionable data. The tool “Timing Is Everything” will live within Twitter’s Media Studio under the Analytics dropdown. Twitter’s Media Studio is a hub where users can upload and organize videos, images, and GIFs.
Instagram is continuously expanding its options for brands to advertise on the platform, both Organically as well as Paid. Most recently, Instagram announced that it is exploring options to further utilize the relationships that brands have developed with relevant influencers in their industries in order to create branded content ads.