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Pinterest recently announced 4 updated features for brands to add and organize video content to their company Pinterest page. As interest around video content grows larger, having these tools on an interactive platform such as Pinterest will provide Digital Marketers a new way to leverage new and existing video assets, also resulting in a better user experience. These updates include:
Instagram recently announced its newest feature for ecommerce brands: In-app Checkout. This feature allows users to buy products directly within the app without having to leave the app and visit the brand’s website.
LinkedIn recently announced new ways to increase the scale and ROI of LinkedIn advertising efforts with new targeting features – the integration of Microsoft Bing search data to interest targeting, lookalike audiences and audience templates.