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Twitter has launched a test of it latest feature called Fleets, which are temporary tweets that disappear after 24 hours. Twitter is one of the last major social platforms to test out a Stories format. This concept was first popularized by Snapchat however, you can now find a version of Stories across Instagram, Facebook, WhatsApp, YouTube and others.
It’s official: Instagram has rolled out tests in the USA to hide post likes from followers. This change has already been implemented in places, such as Canada, Japan, Italy, and New Zealand. It is likely to have a large impact on brands that market through Instagram, but good news, there are a few other metrics to keep tabs on that are potentially even more valuable.
With more 1 billion monthly active users, Instagram is one the largest social media platforms on the market. As a photo and video sharing social media app, many brands believe Instagram is a place for visual distraction, not for business, right?
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