Articles written in February, 2010

February 26 2010

Meebo Connects Multiple Social Networks into One

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Have you ever wondered if there is a system you can use to connect all of the social networks you use? Look no further, Meebo is a free service that allows users to gather all their friends in one single buddy list.

Meebo offers real time interactions with different IM platforms which facilitate talking and sharing information easily. Platforms that are supported by Meebo include AIM, Yahoo!, Windows Live Messenger, Google Talk, Facebook IM and many others.

Meebo offers these services through a variety of tools such as a Meebo bar, Meebo notifier, Meebo me, Meebo rooms, Meebo mobile and even as an extension for Firefox. These services can be very useful for a marketing strategy since it provides an organized and compact approach for interacting with clients using social media. Meebo provides multiple services that can be useful to maintain a close and real time contact with clients and with company employees as well.

The Meebo Bar allows the option of sharing and chatting on a blog or site, the Meebo notifier on the other hand provides a connection without the use of a browser and displays messages on your computer. This can be very useful in a working environment. The Meebo me, allows you to add a chat to your blog or site, which enables you to chat with visitors/clients and keep track of them as well. The Meebo rooms allow you to chat and share media on chat rooms or a site. The Firefox extension provides the same service as an add-on to Firefox, where you can see your buddy list and be able to chat and drag and drop links to the conversations. Another service offered is Meebo mobile, which is an app for mobile devices including the iPhone, Android phones and Windows based mobile phones. This application provides the buddy list, and Chat service.

The use of this type of application can help SEO by providing real time updates to users’ accounts such as Twitter recently added to Meebo and Facebook, enabling the search results provided by Google to include the latest information posted. This being through a computer or through a mobile phone, which allows you to post any information to your social media accounts wherever you are, that is if using a 3G network.

February 23 2010

Google Buzz Over Before it Began?

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Google Buzz was introduced to the world just a few short weeks ago as a new Social Media tool that allows for sharing of status updates, images, and videos via a new Gmail tab called Google Buzz. However in that short time, it has garnered plenty of attention and publicity. Unfortunately for Google, most of it hasn’t been the good kind. The search giant is being slammed by many outlets for Buzz’s lack of privacy, by sharing personal information without a user’s consent. Basically Google was ‘making’ you socially connected with people that you share email information with, which for all of us is a pretty scary concept.

Stories flew around about people getting caught cheating and women being reconnected with abusive ex-husbands. Very quickly, Buzz was tarnished. Google quickly scrambled to adjust their privacy settings in order to placate their users. These new options give users more control over the information you want shared.

But it’s far from over… Not a week later, Google is involved in a local class action complaint, where a Florida resident claims they have broken several electronic communications laws. It’s only a matter of time until we hear about more of these types of cases. 

It’s concerning to watch such a giant corporation go through the deployment of a new product with so many bumps in a short span of time. It will be very interesting to see how Google responds and reacts to all the ‘buzz’ on Google Buzz.

February 22 2010

Facebook Gets a Face Lift

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If you’ve logged into Facebook recently, it’s apparent that some features have moved around. The general navigation is at the top right, the subcategories for advertising are on the far left and messaging as well as notifications are icons on the top left. However, with all these changes, the biggest change that Facebook has made recently is offering a beta test of conversion tracking to a small group of advertisers.

Conversion tracking, according to Facebook “allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” This will be a key benefit for marketers, once Facebook opens up conversion tracking to everyone. Conversion tracking allows marketers to track performance of Facebook ads, which helps them optimize their advertising strategies. A likely outcome is that more companies will be willing to give Facebook ads a try.

Many companies haven’t advertised on Facebook yet because they don’t know how to calculate their ROI. Some have the opinion that because their analytics didn’t show any sales or leads from Facebook then it must not work. However, this is not the case. In fact, the opposite may be true. There are many people who will buy from a company’s site because they saw an ad on Facebook. (This is similar to Google’s view through conversion- read View through Conversion Tracking and Advocate for Display Ads).  Now, with Facebook conversion tracking, Facebook will start to get more credit for sales or leads that it’s bringing to a company’s website.

Facebook is making itself more appealing to marketers. Conversion tracking will be a huge asset and it will encourage those who have been skeptical, to take the Facebook jump. It will be interesting to see how Facebook evolves and what other features they add in the future.

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