Articles written in May, 2012

May 25 2012

Google Plus App User Interface Update

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As Google Plus continues to gain popularity as a social network they have been investing a substantial amount of time into the user interface.  In a recent article about Google Plus, we reviewed the design changes for the desktop version of the social network.  This week, the Google Plus mobile app got a visual refresh and more desktop features are now available.   Here is a list of the improvements to expect when you update the app, and a visual comparison of the old user interface to the new.

  • Visual refresh of the stream and improved navigation (see comparison chart)
  • Initiate a Hangout from the main menu (Android only)
  • Support for Hash tags in the stream
  • Improved Third Party Sharing
  • Support for ringing hangout notification (Android only)
  • Support for post editing
  • Messenger suggestions for people you may know
  • Download photos from posts or Messenger conversations

A visual comparison of the changes to the Google Plus iphone App user interface boasts a very sleek new navigation-landing page.  The Google Plus stream highlights the posters’ profile image, making the author more recognizable while scrolling the feed.  It is also easier to access the user’s profile information or company page information, with a single click on the profile header on the post.  The new post view minimizes the text and link content in posts and highlights dynamic content like images and videos.  Currently there are only a small percentage of user’s who interact in Google Plus via the Mobbile App, but perhaps this cleaner, more dynamic, enhanced view will attract and encourage more participation.

What are your thoughts about the new user experience?  What other features from the desktop version of Google Plus would you like to see added to the Mobile App?

May 18 2012

Social Media Marketing for Business – Infographic

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In this Infographic we ask the question “What measures up for a recipe for success?”.  In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response to them:

  • The most popular social networking tool for marketing is Facebook – being used by 92%(of businesses), followed by Twitter (84%), LinkedIn (71%) and blogs (68%).
  • 23% of Fortune 500 companies have a public-facing corporate blog.
  • 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account.
  • 43% of marketers have noticed an improvement in sales due to social campaigns.
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like.

May 17 2012

Facebook Promotion: Top 10 Tips

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It seems that everyone is on Facebook these days.  News about using the platform for business pepper broadcasts and print media alongside updates about the upcoming IPO.  If you have been waiting to create a Facebook page for your business or if you have one that you haven’t touched since creation, the following promotion tips are written for you.  Even if you are managing your business’s Facebook page, the following top ten tip list may give you a few ideas to help promote your page and your business on this constantly evolving social platform.

1.  Create Your Page
The first promotion tip is more of a step one – create your page.  Without a page, you will have nothing to promote and no one will have anything to talk about.  Create your page and make sure to include content.  Nobody will want to share a page that is blank or that looks abandoned.

2.  Manage Your Page
Create a schedule and begin adding interesting and informative content to your Facebook page, even if you don’t have a single follower.  When you start promoting your page, visitors will hopefully be curious what they can expect from you in regard to future communication.

3.  Invitations – Soft Launch
Your business’s social network can be divided into different groupings (such as employees, business partners, philanthropic partners, customers, friends, and family).  Each of these groups can be alerted to the creation of your Facebook page and invited to engage with you as you actively manage your page.  Initially, start with your friends, family, and employees.  Ask for feedback.  Make changes as needed.

4.  Invitations – Hard Launch
Now that you have a presence on Facebook, a number of friends/followers, and a calendar with which to guide your posts, you can invite your business partners, philanthropic partners, and customers to join you.  Since you are adding customers to the mix, make sure that there is someone monitoring your Facebook page for questions, feedback, and complaints and you have a plan in place to respond to each in a timely manner.

5.  Cross-Promote Your Social Media Channels
If you are active on other social channels, such as YouTube, Twitter, or others, consider adding content from these channels to Facebook or promoting Facebook within these channels.

6.  Link to Your Facebook Page From Your Website
Consider adding a Facebook icon and link to your Facebook page from your website. Consider embedding a Facebook module in your website or blog if applicable, to show what your customers and you are saying.

7.  Social Sharing Buttons
Consider adding the Facebook Like button to your website (or other social sharing buttons such as ShareThis or AddThis) to help visitors promote your content on Facebook.

8.  Consider Contests
Not only do contests give you a reason to promote your Facebook page on your website and in your other channels, but customers and potential customers tend to love a contest by a brand they like.  There are a variety of different contest set-ups available for Facebook, but they all must abide by Facebook’s guidelines.

9.  Don’t Forget Print
Just because Facebook and your website are digital, does not mean that you can not promote them in printed media related to your business.  Companies are posting icons or links to their Facebook pages on business cards, billboards, clothing, and even shopping bags.

10.  Paid Ads
Research the possible benefit of creating a Facebook ad to promote your business and Facebook page to be displayed on Facebook.  One big benefit of using paid Facebook ads is that the targeting is very precise and you only pay when someone clicks on your ad.

Any or all of these promotional tips can help you build a Facebook page that becomes an important part of your marketing mix, but you can’t start without tip #1: Create Your Page.  If you would like additional tips, a social media strategy, or customized design for your Facebook page, please contact MoreVisibility.

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