Articles written in February, 2013

February 28 2013

10 Tips for Sharing Business Presentations with SlideShare

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SlideShare is the world’s largest online presentation sharing community.  With over 60 million unique visitors monthly, and over 16 million registered users, (http://www.slideshare.net/about ) SlideShare is a community where business professionals and individuals can research topics, get inspiration for their presentation or simply check out a sales deck without an annoying sales rep.

SlideShare was launched in 2006 and was acquired in May 2012 by social media powerhouse LinkedIn.  LinkedIn just recently reached the 200 million registered user mark, and is the world’s largest online professional networking community, so the SlideShare acquisition is a perfect fit.  The SlideShare app integrates with your LinkedIn company page so you can showcase all your professional presentations seamlessly, while keeping more real estate for yourself on your LinkedIn profile.

SlideShare is effective for storing, sharing and studying presentations. The ability to embed presentations into a blog or website is also a very handy feature. Businesses, educators and entrepreneurs are all target-users for SlideShare, which makes the demographic very similar to LinkedIn’s.

If your business is new to SlideShare, here are 10 tips to help you get the most out of its community and start sharing your presentations online:

  1. Create a main Company profile including a well-branded username that represents your business or your objectives well.  Your company name should be used to build your brand.  For example, www.slideshare.net/yourcompanyname (minimum of 3 characters with a maximum of 25 characters).
  2. Fill out your profile information completely.  Profile fields include your location, phone number, About Us, all other social media URL’s such as Twitter, Facebook, and LinkedIn and a tags field where all your keywords go.  Make sure to include a link to your website.
  3. Try to include your company contact details, address and web address url within the first few slides in case people don’t watch the entire presentation, and make sure your company branding is within the footer of each slide.
  4. Always include clear links back to your website within your slides to drive users there.
  5. Keep presentations visual and eye catching, without being overly wordy.
  6. SlideShare adds navigation around your presentations, so make sure to leave enough space around your slides so there is no important information too close to the edge that could get covered.
  7. Ensure your title is captivating and contains targeted and unique keywords for search optimization.
  8. Cross promote your presentations to all other social networks like LinkedIn, Facebook and Google Plus.  You can even add snapshots of them to Pinterest.
  9. The description of your presentation should be compelling and contain relevant keywords. You can also add your website address (unfortunately this will not be clickable) and your full business address and telephone number (ideally exactly as Google has it in your Google Places account).
  10. If you find yourself using SlideShare a lot, it may be worth looking into a “Pro” account. They start at $19 per month and will allow you to capture leads, upload larger Hi-Res images, track presentations you share by getting alerts when a user views your shared presentation, and many other features that business users value.

Even short Powerpoint or Keynote presentations take a good amount of time and resources to prepare, so use these tips and let SlideShare help you to maximize your return on investment.

February 8 2013

Introducing Vine – A new mobile video app from Twitter

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Introducing….. Vine.  This new video sharing mobile app is now available in the ITunes store for free download to your IOS mobile device, and is quickly gaining in popularity.  Social media giant Twitter acquired this New York based, 3 person start-up in October 2012, and launched it in early January 2013.

Vine is a stand alone mobile video application that allows you to share 6 second video snippets on your Twitter and Facebook social networks.  Vine is not part of the Twitter interface, but after you download it from the ITunes store, Vine settings give you the option to connect your Twitter and Facebook accounts so any videos you take on Vine can be tweeted to your Twitter profile or posted to your Facebook page with the touch of a button.  If you download the Vine app this week, it contains an important update to share your video on Twitter or Facebook AFTER you post it to Vine, whereas before this update, you could not share it to either social network after the video posts to your profile!

If you’ve always wanted to shoot a quick video without any editing, Vine is for you.  It’s simple to use and very fun.  To begin, press the video camera icon on the top right corner of your home screen.

You have a progress bar on the top of your video screen telling you how much time you have left, since you only have 6 seconds in total.  Start shooting by tapping your finger anywhere on the screen and while recording, your progress bar turns green, showing you how much longer you have before your 6 seconds are up.  Tap again anywhere on the screen to stop shooting and the progress bar stops.  Tap again, start shooting.

It’s that easy. When the progress bar reaches the end, your 6 seconds are up, and Vine automatically pieces your video snippets together, and voila, you have a 6 second video created which is then ready to tweet!  It’s really that simple. Any business, large or small, can use Vine to come up with creative ways to advertise their brand.  You can also shoot and hold for 6 seconds without piecing anything together.  Here is an example of how I used Vine:

Vine’s short, 6 second time frame makes for some quick thinking and creative pre-planned shooting.  It’s fun and easy. Download this app and give it a try.

February 1 2013

Is Your Company “Plugged-In” to Facebook?

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So, you have a great company website.  After reading all the hoopla about social media you realize that quality engagement begins with listening to your target audience, so, you decide to set up a company Facebook page.  You’re off to the right “social” start, and now you’re ready to engage!

But just having a Facebook company page is the tip of the social iceberg in relation to obtaining a quality audience to speak with.  If your Facebook company page seems to be having trouble gathering that target audience, consider “plugging-in” your website to Facebook for some super direct, high speed help.

Facebook is all about helping people share their experiences with one another.  When people are looking directly at your website, what better opportunity do you have to ask them to engage with you further, and ultimately share what they found interesting on your site with their entire social network? Without a Facebook social plug-in, people would have to go through a laborious procedure to copy the link of your page and paste it into an email, and send that email to all of their friends.  Facebook offers people an easier way with their social plug-ins which are helpful little graphic tools you get right from the Facebook website that you insert onto your website to provide people on your site a more personalized and social experience, while also giving them a very easy way to see you have a Facebook page and voluntarily connect themselves with it.  Here is an example of the Facebook “like” button plug-in you might see on a website:

But the best social “magic” that happens when people click that “like” button within the social plug-in you’ve inserted onto your site, is that their “like” action will automatically post to their personal Facebook page, which is seen by all of their Facebook friends, thus advertising your page exponentially by word of mouth marketing at no cost to you.  This increases the likelihood that because one potential customer liked your page, their friends will too, increasing your chances of getting more traffic to your site and your Facebook company page.

There are many types of plug-ins offered that serve different social functions such as the “Comments” plug-in which allows people to comment on any piece of your site, the “Recommendations Box” which gives people personalized suggestions for pages on your site they find interesting, or my favorite, the “Facepile” plug-in that displays the Facebook profile pictures of people who have liked your page or have signed up for your site.  This plug-in shows people which of their friends already like your page, as well as how many people all together like your page, thus prompting them to also like your page because it gives them that “I want to be a part of that group too” feeling.

If you want to try some free word of mouth marketing on Facebook and reach way beyond your own sphere of influence, try inserting one of the Facebook social plug-ins onto your website’s homepage to gain more targeted fans at the speed of light.

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