Articles written in March, 2014

March 28 2014

Big Changes Coming to LinkedIn Company Pages – Here’s What You Should Do

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This week, LinkedIn announced big changes to its Company Pages. As of April 14, its Products & Services tabs are going away. With them, unfortunately, are the individual Products & Services recommendations, circled in red below.

Products-and-Services

LinkedIn is giving companies until April 14 to copy their recommendations (via a simple copy and paste) in order to preserve them for future use. Read More

March 17 2014

Rich Pins 101: Enhancing Your Pinboards with Pinterest Rich Pins

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If you’re on Pinterest but not using Rich Pins, you could be missing out. Rich Pins enable brands to include additional information about their images – including entire recipes, product pricing and availability, and location information – right inside their Pins. There are five types of Rich Pins: Place Pins, Article Pins, Product Pins, Recipe Pins, and Movie Pins.

Here’s a bit about each type of Rich Pin:Read More

Posted in: Pinterest

March 3 2014

Using Facebook’s Updated Tagging Feature to Increase Your Brand’s Exposure

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Tagging profiles or pages in Facebook isn’t a new concept, but thanks to a recent announcement by Facebook, those tagged posts could now appear in the feeds of customers that don’t currently follow you.

If you are unfamiliar with tagging, it is process where you put an “@” sign in front of the name of a person’s profile or a brand’s page. When you add that magical “@” sign, it creates a link in the post to the Facebook profile or page’s Timeline. In the case of an individual profile, your post could appear on their actual Timeline depending on their privacy settings (this could require moderation by the profile owner or it could automatically be added based on the privacy settings they have selected).

One of the big benefits of tagging is that the person or page that is tagged will get a notification that you tagged them in a post. If you are trying to connect with an influencer or prospective client, using the tagging feature can make them aware of your brand without you having to be overly pushy. Not only are you giving that influencer a virtual high-five by sharing their content, you are also creating a hyperlink between your post and their page or profile; thusly, helping raise their brand awareness as well. It is a win-win for both parties.Read More

Posted in: Facebook

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