Do you automate your social media updates? Or do you schedule your updates? If do you one or both, you’re not alone. The two methods sound similar, but there is a difference. The distinction may sound semantic, but it is important to understand these terms.
On Aug. 28, John Mueller, webmaster trends analyst at Google, announced through a post on his Google+ profile that the Google Authorship tool was retired, effective immediately. Originally designed to enable online authors to display their Google+ profile photos and circle counts alongside their bylines in search engine result pages, Google testing showed that the feature was poorly received by authors and search engine users alike.
This is part one of a two-part blog post series. In a previous blog post, we discussed the ability of a brand’s Facebook updates to reach its audience in an organic manner. To extend beyond organic and viral reach, Business Pages can utilize the advertising features within Facebook. Among the benefits of doing so is the chance for your updates and the brand itself to be exposed to a broader audience.
The first question a brand manager may have, however, is “Why would I pay to have a presence in Facebook?” Facebook has historically been a social media channel that allows you to reach prospects and existing customers free of cost. So why start paying now?
To answer that question, let’s look at the fundamental components of Facebook Ads: