The social audience is increasingly on-the-go. While many marketers think this means smaller screens and bite-sized information, optimizing the social-mobile experience goes way beyond screen size. In this post, we offer tips for creating engaging, channel-specific content with the mobile audience in mind.
Earlier this year, when LinkedIn debuted their Volunteer Marketplace, they granted qualified 501 © (3) nonprofit organizations the ability to post volunteer listings at a considerable 90% off of the standard professional job posting price. These listings not only displayed in LinkedIn user searches, but also appeared in LinkedIn’s tailored job emails to members, alongside paid opportunities. A decided homerun for LinkedIn, this pilot program saw volunteer sign-ups double, and even triple in some cases.
Sure, you’ve optimized your website for search, but have you optimized it for social? When you include social meta tags in the code of your website, you tell the social networks precisely which content to pull from your website when generating a link preview. The result is content that is more attractive and useful for users. Applied correctly, social meta tags can help your content stand out on social networks like Facebook, Twitter, and Pinterest – potentially luring users out of the stream and onto your website.
You’ve likely seen meta tags in action. In this post, we’ll discuss the types of meta tags available on each of the social networks, and how you can add them.