Articles written in January, 2015

January 8 2015

Using LinkedIn for B2B Marketing


For many B2B marketers, LinkedIn is the social network with the most potential for building brand awareness and driving traffic. But many businesses are not taking full advantage of the network. If you’re one of them, read on. In this post we’ll look at six best-bet tactics for marketing your business to other businesses on LinkedIn.Read More

January 6 2015

Social Advertising Tips & Tricks


While no form of digital advertising is 100% perfect, social advertising comes close. Thanks to an abundance of targeting options (including remarketing options), social advertising is a boon for marketers looking for new and exciting ways to gain attention and drive qualified traffic. Whether you’ve been using social advertising for years, or you’re a newbie, chances are you could be doing it better. In this post, we offer some expert tips for making the most of social advertising. Want more? Download our latest social white paper, Social Media Advertising: Opportunities and Keys for Success.Read More

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