Thanks to the data that Facebook has on its users, advertisers can precision-target their customers or likely customers in order to accomplish a number of objectives, including increasing visibility, driving traffic, and even increasing app downloads. If you’ve never advertised on Facebook, consider this your Facebook advertising primer. In this post, we’re talking opportunities, targeting options and best practices for advertising within Facebook.Read More
In February, Facebook announced Product Listing Ads, an entirely new way to advertise within Facebook. In Facebook, product listing ads enable advertisers to promote multiple products, or their entire catalogue, within a single ad. If you’re a regular Facebook user, you’ve likely seen the Facebook PLAs in action within the last two months or so.Read More
In March, two new live streaming apps debuted to almost instantaneous success: Meerkat and Periscope.
Meerkat launched at SXSW in Austin, Texas, and quickly had celebrities like Ashton Kutcher, Madonna, and Shaquille O’Neal as notable users. Less than two weeks after, Twitter announced that it had acquired Periscope and released the app a short while later.
Although there’s already been considerable debate over which platform will eventually “win,” one thing is for certain: The rise of Periscope and Meerkat has made live streaming easier than ever before. And, as such, these apps provide an excellent way to introduce video into your digital marketing strategy.
Before considering whether or not Periscope or Meerkat is right for your brand, though, it’s important to understand the features of each.Read More