The success of video advertising on YouTube, Facebook and other platforms has not gone unnoticed by Pinterest. The popular pinning platform, that is home to 72.8 million monthly active users (as of March 2015), has announced their first paid video solution, “Cinematic Pins”. The platform released “Promoted Pins” in 2014, but until now, there were no video pin options.Read More
Facebook recently announced the rollout of its latest, exciting feature – Instant Articles. Instead of requiring audience members to leave the platform in order to read an entire article, Instant Articles are already downloaded in the channel and open instantaneously when the audience clicks on the link.
The articles are designed to be very interactive and read in a more mobile-friendly fashion. Ultimately, the goal of this feature is to enhance the user experience.Read More