It is increasingly important to market your products and services on more than just your ecommerce website, no matter how clean the site looks or how easy the shopping cart experience is. If you do not keep up an active social media strategy in tandem with your stellar ecommerce site, you may just be missing out on about 80 million* potential customers. WHO ARE THEY? The entire Millennial generation.Read More
Many clients ask why they should bother tagging their social media marketing links when Google Analytics “buckets” traffic from the social source. The answer is: you likely have a lot of different sources of traffic coming to you via the social channels – it’s helpful to segment to see which of your traffic is a result of your paid and social efforts, and which is the result of an “organic” share.
Here’s a breakdown of these different traffic sources:Read More