A common concern we often hear from new clients is “we’re not receiving the engagement from our users we are looking for on Facebook.” Facebook engagement can be a challenge – especially if your company doesn’t have a good strategic foundation for using the channel. Here are three tips for an effective Facebook strategy:Read More
When reviewing a company’s social media strategy, marketers far too often focus only on what occurs in a platform like Facebook, rather than the entire digital ecosystem. For example, attention is often paid to the engagement that a company receives in the form of comments and shares within Facebook. However, companies rarely focus on how their social media team can work with the SEO team to ensure maximum visibility. The digital marketing ecosystem continues to become more and more interconnected – such as with Tweets being returned in Google search results – increasing the importance of collaboration across teams.Read More
Ideally your blog is newsworthy and informative. After all, most people will likely read and/or subscribe to it because you are providing insights and expertise on topics that are of high importance to their daily work or lives. Developing and maintaining your blog’s content calendar can be overwhelming. With a target goal of posting 3-4 times per week and no crystal ball to predict news or time sensitive updates well in advance, how can you be expected to succeed? The key to a well-balanced blog schedule is evergreen content.
Just as the name implies, “evergreen content” is topically relevant no matter the season or time or year and regardless of what’s happening in the news. Whether you map out your blog posts one month, three months, or longer in advance you can always count on these topics to be relevant anytime you plug them into your publishing calendar.Read More