If you’re experiencing little to no growth in your social media channels, consider revising your strategy to include compelling images and videos.
Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”
A topic that’s front and center in today’s digital world is video. (We’ve even discussed it in a recent blog post.) Folks are turning to YouTube more and more these days. In fact, data shows that watch time on YouTube is up at least 50% year over year.* If you’re not actively partaking in the video space, you may be missing out on a big piece of the pie. Don’t have the resources to create videos to tout your business’ products and services? Well, thanks to YouTube Director, your life just got easier.