Articles written in June, 2016

June 28 2016

Use Images & Video to Boost Social Media Engagement

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If you’re experiencing little to no growth in your social media channels, consider revising your strategy to include compelling images and videos.

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June 24 2016

Facebook Has a New Text Overlay Tool for Advertisers

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Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”

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June 21 2016

Make Video Ads From Your Phone with YouTube Director

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A topic that’s front and center in today’s digital world is video. (We’ve even discussed it in a recent blog post.) Folks are turning to YouTube more and more these days. In fact, data shows that watch time on YouTube is up at least 50% year over year.* If you’re not actively partaking in the video space, you may be missing out on a big piece of the pie. Don’t have the resources to create videos to tout your business’ products and services? Well, thanks to YouTube Director, your life just got easier.

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