Facebook is continuously looking for new ways to improve the end user experience, especially when it comes to the heart of the platform, the news feed. This week, Facebook announced that they are implementing new logic to the news feed that will reduce the visibility of link posts that point users to low-quality web page experiences. This type of change should sound very familiar to any SEO marketer, as it is quite similar to how Google approaches ranking webpages within their search engine.
SnapChat has certainly made a name for itself over the past few years and has set industry trends by creating a platform with new features. Facebook and Instagram now boast prominent Story features on the top of their applications and both give the user the ability to send and share private messages – a feature that SnapChat is notorious for creating. SnapChat’s creativity and ability to connect with a younger audience has never been questioned, but how they will develop their advertising platform for companies who want to pour money into their network to reach targeted audiences has.