Today, lots of companies are involved in social media, wooing likes, pluses and follows all in the name of building an audience and growing their market share. But the closer brands get to their customers, the more vulnerable they become to public criticism and negative feedback.
Sometimes, companies can be so focused on growing their audience that they fail to prepare for, and properly deal with, negative feedback. This is where their competitors can swoop in and gain a competitive advantage. And this is why you should be monitoring your competitor’s social pages for opportunities.Read More
Every marketer knows that visual posts receive more engagement. In fact, there is evidence that people will make quicker purchasing decisions when a promotion includes an image. Makes sense right? Think about how many images have been shared about the #SochiOlympics. We can live vicariously through athletes, journalists and correspondents and we prefer to do it through viewing pictures over reading articles and interviews.
One of the biggest roadblocks to having a visually appealing social profile is access to a graphic designer or the resources to hire one. So, how can you start adding more visuals to your social profiles if you don’t have an in-house designer? The answer is simple, with online image creation tools. Read More
Last week, we outlined how you can identify your brand advocates. Now that you’ve found them, how do you harness the power of brand advocacy and grow an army of brand advocates? In a word, engagement. Here are 5 great ways to engage your brand advocates: