Articles in the Social Advertising Category

June 25 2015

Pinterest’s Unique Take on Video Ads: Cinematic Pins


The success of video advertising on YouTube, Facebook and other platforms has not gone unnoticed by Pinterest. The popular pinning platform, that is home to 72.8 million monthly active users (as of March 2015), has announced their first paid video solution, “Cinematic Pins”. The platform released “Promoted Pins” in 2014, but until now, there were no video pin options.Read More

May 12 2015

Facebook Advertising Options & Targeting Capabilities


Thanks to the data that Facebook has on its users, advertisers can precision-target their customers or likely customers in order to accomplish a number of objectives, including increasing visibility, driving traffic, and even increasing app downloads. If you’ve never advertised on Facebook, consider this your Facebook advertising primer. In this post, we’re talking opportunities, targeting options and best practices for advertising within Facebook.Read More

May 6 2015

Facebook’s Brand Spanking New Product Listing Ads


In February, Facebook announced Product Listing Ads, an entirely new way to advertise within Facebook. In Facebook, product listing ads enable advertisers to promote multiple products, or their entire catalogue, within a single ad. If you’re a regular Facebook user, you’ve likely seen the Facebook PLAs in action within the last two months or so.Read More

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